Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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Brunch In Florence: Try Florian

21.10.2015 12 Comments

There are a few truths in life, one is that a girl should never sacrifice precious time with her girlfriends, and the mere concept of ‘brunch,’ the fun playful medley of ‘breakfast and lunch’ shall remain sacred. While you could say that I am not the church-going type, one thing I do religiously adhere too, is any excuse to enjoy a bloody mary on a sleepy Sunday afternoon.

In Florence, you have some decent options, some of which I have named here, on my ever-evolving eats page. But one spot deserved a post of its very own, and it all started in a cafe who’s roots were born in the canals of Venice, the oldest cafe in Europe opened by Floriano Francesconi in 1720, known for its opulent look and exceptional coffee. It could only be Florian. Apparently at the time, it was one of the only spots admitting women, thus becoming a well-known spot for famed lover Casanova’s conquests in Venezia. These are the kinds of stories where I wish I could go back in time, to see all of the (literal and figurative) action up close & personal.

Photo credit: Caffè Florian
Photo credit: Caffè Florian

The funny thing about it is, not many know that there is a second location in Florence, despite is having been here since 2006. I often get a ‘oh really’ when talking about the location locally on via del parione, close to the fashionable via tornabuoni. In fact, it has been here for some time, on a quiet side street frequented mostly by locals in the know, who seek an elegant and quite refuge from the buzz of Florentine life outside.

I often take friends here for an espresso with mint creme, or more often of late, a cocktail — mainly because of barman Julian Biondi who is as serious as a heart attack when it comes to drink mixology. Attention to detail here is optimum, even the ice is cute specifically for the glass, and many syrups and infusions are made in house by Julian himself – who’s spirits, vermouth and bitters are like works of art. In fact, my moscow mule here has always been extremely excellent, and served in the proper coffee mug, made only with ginger beer. Served along with finger foods or the occasional cheeky macaroon, I love this place. It was even recently mentioned by my friend Coral as one of the best places for a drink in town on the famed gastromag, Eater.

And the fun doesn’t stop there. Next door (and connecting from the inside), is a ‘new’ restaurant that behests a much more contemporary vibe. This reality in the Florian world has actually existed since 1893, via a “fil rouge” connecting the Caffè Florian to the art world first in Venice and now in Florence – who now hosts contemporary artists in the larger space next door.


Regarding brunch, this is something I have only heard about as of late, and surely I needed to try this new ‘bloody mary brunch buffet’ and see for myself if Italy has finally gotten that cocktails on Sunday late-mornings are not as scandalous as its seems. Together with a few friends who came to Florence for a special worldwide instameet, we decided to try it out for myself. And I might never be the same again.

Far from the crowded lines and bottomless mimosas that I have experienced in America, this was a more elegant affair. Our table set up in full Florian regalia, waiters suddenly appearing to furnish my sleepy self with a strong cappuccino and an explanation on how everything worked. For a grand total of 35 euros, we had access to the hot and cold buffet — which included oysters, crustaceans, egg baskets, mini-pancakes, stuffed vegetables, a dessert buffet. Am I forgetting something? Oh yeah, hot dishes you can order from the kitchen (in our case a seafood pasta) or beef tagliata, and all the drinks you want – including bloody marys a go-go and coffee.


In fact, rather than ramble on about how utterly awesome this brunch was, let me just show you in a series of photos that I wish I would have taken with my proper camera).



Needless to say, I’m a convert. In addition to having a go at the buffet like a wild boar in heat, the bloody mary’s that Julian made, cocktail master dejour, were excellent. I asked for a spicy version, and he made me one ‘thai’ style with his own infused pepper vodka, adding plenty of ginger both as a garnish and ingredient (my hero!). Julian puts on a fun show as he whips them up, like a surgeon with his trusty instruments, this was Julian’s land — mixing each cup with an expert twist of the wrist and pouring from heights that if I would have tried doing, would likely result in a very ‘bloody’ accident on the beautiful Florian interiors.

For the non-drinkers out there — there were a few in our group, he can make excellent ‘mocktails’ that are just as tasty without the vodka or dill-infused tequila. Or you can just order cup after cup of excellent espresso, which I might have done too.


To have something as good as this is really unique in Florence. While you have places like Le Vespe (which I adore) — this serves as a great middle-ground from the more student-friendly brunch spots in town, and the very expensive hotel brunches that none of us can afford. Service is excellent and though I thought about it, I could hardly keep this place a secret to myself.

Florian, Via di Parione, 32/red, 50123 Firenze
055 284291. Website.

Florian brunch is available every Sunday from 12:00 am to 3:00 pm, — 42,00€ per person, All beverages include. 

*I should note that when I wrote this post the price was 35 euros, while now it is 42 in total. Still a great deal though!


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Zug, Switzerland and Florence, Italy. When she's not at her day job as editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' flat white and laughs with the girls.

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  • Avatar
    Lisa Redgrave 21.10.2015 at 10:38

    Wow, this must be Florence’s best kept brunch secret – until now!
    It makes my tea and toast look very drab.

    • Avatar
      GirlInFlorence 21.10.2015 at 10:38

      Haha I had coffee for breakfast, and yes this is indeed a pretty awesome treat!

  • Avatar
    Coral (Curious Appetite) 21.10.2015 at 13:22

    So glad to see them up here- the management and staff constantly prove that you can have it all in Florence! Thank you for sharing this experience, Georgette! x

    • Avatar
      GirlInFlorence 21.10.2015 at 13:29

      Coral they truly are awesome and I need to thank YOU for constantly raving about their drinks. Already looking forward to our next brunch here…

  • Avatar
    Mani @ A New Life Wandering 22.10.2015 at 4:48

    That place looks like a dreamy brunch wonderland.

  • Avatar
    Marion 22.10.2015 at 8:17

    I always enjoy your posts for Florence.
    I couldn’t resist writing to this post (as a food blogger 😉 .
    Τhis is the best brunch I have ever seen.

    Thanks for sharing.

    • Avatar
      GirlInFlorence 22.10.2015 at 10:06

      Thank you marion, I really appreciate the support and it really is one of the best brunches that are available in Florence, for real!

  • Avatar
    Sonja 11.11.2015 at 21:43

    Wow…looks amazing! As I have said before, I look forward to reading your blog posts, and this one made my mouth water 🙂 What a brunch to remember, and if I get to Florence, I know what will be on my to do list – visit Florian!

    • Avatar
      GirlInFlorence 12.11.2015 at 10:45

      It IS amazing, in fact I am planning to have my family come here for brunch the day after our wedding because I like it so much.

  • Avatar
    Robbin Gheesling 10.03.2018 at 19:13

    It looks like this is now closed. Drat!

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    About Me

    About Me

    Hi There!

    Ciao, I'm a curious American "Tuscan Texan" who has called Florence, Italy home for the past 13 years and now you'll find me between Firenze and Zug, Switzerland. Besides the blog, I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. You might have seen my articles in Lonely Planet and a feature on my blog in Forbes. This space is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling, eating and living in Europe with tips for weekend trips. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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