Where were we before instagram? It seems as if the hottest thing since ‘calling my bully on youtube’ is photographing your avocado toast or cappuccino on everyone’s favorite social network. I feel pretty confident saying that — with over 80 million photos uploaded to the social network each day as it celebrates its 5th anniversary, and 400 million monthly users in total according to well, them.

In Italy, there is actually quite a strong presence of intagrammers all over the country, from Sicily – to Rome, to Milan and of course, Florence, We can’t get enough of snapping interesting tidbits and dalliances of daily life, and we have plenty of visual inspiration to choose from around the boot.

This past weekend, I hosted my very own instameet for #WWIM (worldwide instameet) in its twelfth edition, with the theme of #TodayIMet, seeking to bring together the community in a more intimate, poignant way. And safe to say, that’s exactly what we did, in fact there are about 500 photos to show for our few-hour adventure around the city of Florence. I am beyond impressed with the quality and vision of all of those who participated.

My fellow co-captains did a great job with Ilaria Vangi, aka our fearless leader who made the map you can see below, and if you are looking for interesting people to follow in Florence (and Tuscany) check out Tuscany BuzzYelp Firenze, Ilaria Gori, The Florentine, Arttrav and Discover Tuscany. 

In case you want to know how to organize your own instameet, we first promoted the event with white balloons covering our faces to represent people we ‘would’ meet about two weeks in advance, then a week– than a few days before the event to remind people of the time/date, which is important. Because we hoped it would be a big turnout, we decided to break everyone into four different groups in the ancient divisions of Calcio Storico in Florence. This way we could get a completely different vantage point on our beloved city, while coming together at the beginning and end. We also encouraged people to use the event hashtag #WWIM12Firenze along with a few others.


What I really enjoyed about this angle was that it was yet another reminder of what is unique about Florence, even if the tie in to an ancient and quite bloody match that still takes place every June, has its, well, pros and cons.

From the Basilica of San Lorenzo, favorite of the Medici family — to unique boutique shops and contemporary art on via maggio (my group was the Santo Spirito gang). The entire point (and yes people asked what was the point trust me), was to actually meet people in the community, and this was a fun way to do so on a glorious Saturday.


Our turnout was more than I ever expected, with over 130 people coming from all areas of Italy (and even Switzerland) to participate with us. My friend Annie came up from Rome, plus a few friends from Milan, and Tuscany – plus plenty of locals.


I have a few behind the scenes photos worth sharing done with my ‘real’ camera, a Fujifilm X20. Because yes, not everything can be taken with your phone. An especially cool moment was when I met a couple from Hong Kong (see below) who had used my blog for tips and advice and wanted to spend their last day in town at the instameet, super humbling and I tried not to make them late for their early-evening flight. ;-).

photo2 photo4 photo5 photo6 photoone

A Few Tips On Organizing Your Own Instameet


Thank you Annie from Rome And Tuscany Tours for sharing your own personal expertise on instagram and all that it can do. Speaking of instameets, I obviously can’t share all of my favorite shots since it would probably crash my blog, but I’d like to show you at least 10 that I adore. I might even have to print them out on the cool service Square Snaps, which is a cool way to have a real-life version of these digital shots.I’m too shy to include the ones that people took of me, but I thank them all, I really wasn’t expecting such an awesome, kick-ass turnout.

My Favorite 10 From #WWIM12Firenze












My only regret is that I didn’t get a video but alas, there will be another time. Did you attend this instameet last Saturday in Florence? If so, what did you think? 

6 Responses

  1. Thanks for choosing one of my photos amongst your faves!

    It was great to co-organize this with you – I would add that ILARIA (@lili76photo) was a powerhouse behind the organization and she made that map after we backed and forthed with like, 5 different versions. Trying to stick to the real calcio storico zones was impossible, I found, after only 4 hours of researching it…

    1. My pleasure Alexandra! I agree that Ilaria was an absolute rockstar and deserves a medal of instagram meetups in general. Plus she is kind of an awesome person. I was actually curious how you guys came up with that map, so thanks for sharing ;-).

  2. Sounds like a fun thing to do. Pictures are beautiful! Thanks for sharing.

    1. Thank you Gil, as always, for being a faithful follower. It was such a pleasure to be a part of a day like this, more to come I hope!

  3. SO fun! There was an event the same day near here, but I wasn’t able to make it. I love some of the captures of people in the photos above, especially tizzia’s.

    1. Ciao Jenna! We had such a wonderful turnout and had a great time exploring all of the different areas of the city. I really want to get into doing more of these photo walks, it’s such a fun chance to meet people and go a little ‘snap-happy’ with like minded folks :). I am sure you guys have plenty of these in California too. I would love to join a US one..

Comments are closed.