Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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March 25th Marks the Florentine New Year and DANTEDÌ

25.03.2020 1 Comment

You might be thinking… uh Georgette, you are way off on this one.

Perhaps the Groundhog Day of existence at the moment (plus it snowed today in many areas of Tuscany – mother nature’s last laugh) is making you think it is actually December 31st.

However, March 25th, is indeed a day that once marked a new year for Florentines “Capodanno Fiorentino” until the year 1750 when the city changed to fit the Gregorian calendar using by other European cities. Not only in Florence mind you, but all of Tuscany once celebrated on this day! 

Origins of Florence’s New Year on March 25th 

The reason for celebrating on this day was naturally, as you may already suspect considering Italy’s past, is a religious one. The 25th marked the date of the Annunciation of the Blessed Virgin Mary. So, in honor of the Virgin, this date was then decreed the beginning of the civil year in Florence that also coincided with the Spring equinox.

Celebrations took place in and around the Basilica of the Santissima Annunziata in one of my favorite squares in town. The iconic Vasari-designed archways and Ferdinando I de’ Medici sitting majestically on his horse in the center of the square, looking forcibly towards the Duomo. This city is forever home to an innumerable number of signs in every shape and form.

In the Basilica’s highly revered fresco there is a legend that it was actually painted by an angel. 

As mentioned here:

The artist in charge was in despair and did not feel able to paint the Madonna’s expression of rapture and after days of work he fell asleep and found the fresco miraculously finished when he woke up.The theme of the Annunciation has also been very popular in Florentine painting: from Botticelli to Leonardo all the great artists have offered an interpretation of the subject and the fresco of the Annunziata was widely copied by travelers and painters.

This celebration continued until the decree of the Grand Duke Francesco III of Lorraine who in November 1749 decided to start the year on January 1st (there is a little-noticed plaque in the Loggia Dei Lanzi noting this event). This was done to end the “confusion of dates” that existed in Tuscany, conforming to the system used at the time in most of Europe.

Local Celebrations (Well Except for 2020) 

Normally on this day there is an afternoon parade of historical costumed figures making their joyous way through the city to Piazza SS. Annunziata to pay a visit to the ancient fresco (mentioned above) of the Annunciation in the Chapel of the Holy Effigy within the Basilica.

Crowds of people typically fill the square with candy sold to children and flags are thrown into the air at happy intervals. Today we won’t be able to stand in the Piazza and watch the parade as we normally would but I highly encourage you to watch  Dario Nardella’s (our local mayor) latest video on Instagram featuring a heart-warming reportage of Florentines wishing the city a Happy New Year or “Capodanno Fiorentino” with encouraging words for the future of Florence.

What can we do today instead? Embrace #Dantedì! A Digital Celebration of Florence’s 13th Century Poet

“Dante and Shakespeare divide the modern world between them, there is no third.” T.S. Eliot

March 25. This is the date that scholars identify as the beginning of the otherworldly journey of the Divine Comedy and Dantedì . essentially a day dedicated to Dante Alighieri recently instituted by the government, celebrated for the first time in 2020.  

The supreme poet is a true symbol of Italian culture and father of the Italian language hence why celebrating him is a great way to unite the country during this difficult moment. All by sharing Dante’s verses with their timeless charm.

This first edition of Dantedì is obviously a digital one because of the lockdown. Today, there are virtual readings involving schools, museums, archives, libraries, artists, Mibact and Miur and Rai television. 

Dante or beloved Dante was born in Florence, Italy around 1265. He was the son of Alighiero di Bellincione Alighieri and Bella di Abati, and he grew up among Florentine aristocracy. He is arguably best known for his masterpiece La Commedia (known in English as The Divine Comedy), which is universally considered one of world literature’s greatest poems.

Dante shown holding a copy of the Divine Comedy, next to the entrance to Hell, the seven terraces of Mount Purgatory and the city of Florence, with the spheres of Heaven above, in Michelino’s fresco

It is divided into three sections—InfernoPurgatorio, and Paradisoand it presents an encyclopaedic overview of the mores, attitudes, beliefs, philosophies, aspirations, and material aspects of the medieval world. It is said that here is where Dante singled out corrupt leaders and political enemies, but the poem as a whole was actually inspired by unrequited love (oh Beatrice!). For those who need a beginner’s guide – check out this excellent post. 

Excerpt from Dante’s Divine Comedy

Since many celebrations for Dante’s day were to take place this year – many have moved their celebrations online and inside to help cultural unity flourish during this difficult time. Here’s how you can participate! 


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Zug, Switzerland and Florence, Italy. When she's not at her day job as editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' flat white and laughs with the girls.

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1 Comment

  • Avatar
    emily collins 26.03.2020 at 12:51

    Thanks again so much, Georgette. The good wishes from those wonderful folks touched my heart and made me cry. Stay safe with your family, and keep up the terrific gift that you are giving us in Florence during this difficult time. xoxo

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    About Me

    About Me

    Hi There!

    Ciao, I'm a curious American "Tuscan Texan" who has called Florence, Italy home for the past 13 years and now you'll find me between Firenze and Zug, Switzerland. Besides the blog, I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. You might have seen my articles in Lonely Planet and a feature on my blog in Forbes. This space is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling, eating and living in Europe with tips for weekend trips. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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