Girl In Florence started in late January 2012 as a pet project by me, Georgette Jupe. A labor of love after being constantly frustrated trying to find updated information that interested me about my own city of Florence, Italy, translated from Italian to English.

Now Girl in Florence has become more than just life in Florence. I write about a variety of subjects, including culture clashes, local events, and an ever-evolving and popular food list, and I seek to offer insider, curated travel tips from all over the world with a humorous yet informed edge from the perspective of two thirty-somethings (my husband and I) looking to understand it all.

Girl in Florence offers a great platform for luxury platforms, travel offices and hotel brands to connect with a highly engaged global audience from countries such as the USA, United Kingdom, Canada, Australia, and Continental Europe that has remained a consistent point of reference since 2012 and shows no signs of slowing down.

On a professional level, I have been working as a social media consultant for ten years with International clients interested in reaching a mainly English-speaking audience (notable clients include Hotel Savoy in Florence and the J.K Place Hotel Brand). This is in addition to working as a freelance writer in publications which include Italy Magazine, Time Out, Lonely Planet, International Living, National Geographic (book), among others. You will also see my work at ITALY Magazine as I was the digital managing editor for eight years (the torch has now been passed to Mary Gray as of July of this year), where I handled a team of freelance writers. 

On a personal level, it has been really exciting to see this blog grow and continue to be inspiration to write and share my personal life experiences living and working from the beautiful Renaissance city of Firenze.

Digital Reach

girlinflorencebuttonLet’s talk numbers because that’s important too. currently reaches over 100,000 +  page views a month and is constantly growing with every month. 

 The site has over 700 articles, all related to Italy and travel around the world. I specifically emphasize on travel advice, food, lifestyle, events, local artisans and boutique shops and local culture. Furthermore, GirlinFlorence is present on all major social networks with an active, organic and engaging presence.

If you’d like to discuss advertising on girlinflorence please email me, Georgette, via ggncally84 (at)

 Blog info and stats {updated July 2022}

  • Audience Demographics – my demographics are split between the United States and England at the top followed by Italy with a pretty fair amount of action in other countries including Canada, France, Australia, Northern Europe, South Africa, New Zealand.

Traffic Statistics for

  • The month of May 2022 visits: 130,292+
  • Average monthly page views/visits: 60,000 – 100,000
  • Average visit duration: 00:03:04

Girl in Florence Social Media: Over 100,650 + Reach and REAL engagement


Featured Press | Tours & Collaborations


Lonely Planet 2021 Community Award Winner 


Press collaboration with Visit New Orleans December 2019

Press collaboration with Visit Copenhagen/Visit Gothenburg November 2019

Video Project Feature with ISI Florence showcasing the neighbourhoods around the city.

Commissioned article for TimeOutBest Gelaterie in Florence. May 2019. 

Commission for – 12 Local Tips (by a local). 

Feature on Forbes.Com (February 2019) as an Insider for the City of Florence 

Collaboration with Car2Go and Amusement (see video below). 

Visit Tuscany (the regional tourism board) writer collaboration, set of 10 articles

Collaboration with Eataly Firenze


Featured in the latest edition of Austrian Airlines Magazine: Interview in German/English

Featured in La Nazione, March 3rd Issue (Page 10) as one of the top bloggers based in the city of Florence

Featured in Il Reporter as one of the top influencers in Florence

Hand-selected to speak at the first blogger/influencer conference in Florence #FUP2018 in March 2018


Collaboration with Visit Lazio as part of “Lazio Wonder Ways” in November 2017.

Collaboration with the Orvieto city council and IgersItalia team for a special instagram tour with top Italy influencers around Orvieto, Italy. April 2017

Collaboration with Festival delle Geografie and Levanto (Liguria) tourism board, April 2017. Post.

Collaboration with the Visit Mexico tourism board: travel from Mexico City to Playa del Carmen. Posts here.

One of the three keynote speakers at VisitTuscany’s tourism conference , September 2017

Byline in Lonely Planet: Coolest Neighborhoods Around the World (San Frediano) which received worldwide press.

Visit to the Dolomites with Visit Sud Tyrol and Kronplatz in June 2017.

Featured in for San Frediano


ByLine in Lonely Planet: Contemporary Florence.

Roadtrip to Prague June 2016, Brittany. Roadtrip in France in September 2016.

Italian stories Blog tour: May 2016 in Le Marche & Gubbio, coming soon..

My tour in Tuscany, ‘Tuscany Beyond The Obvious’.

Press Tour to Slovenia’s Vipava Valley, posts here. February 2016

Featured in (January 2016): Americani a Firenze: ne parla Georgette, blogger texana

Feature in Around Tuscany:  An interview with Georgette Jupe from Girl in Florence about Tuscany

Featured in International Living: Article by Gigi Griffis

Popular Travel Articles

Part of Italian Eye #Kaleidotour with instagram/bloggers from the UK and Italy

Le Marche Tour in April 2015, #Truffleland

Visited Helsinki, Finland sponsored by the Visit Helsinki Tourism board. Articles here.

Carrara Blog Tour via the Region of Massa Carrara

Melodia Del Vino Blog tour, read about this summer winery festival here.

Took part in a Tuscany region blog tour, PlayyourTuscany ‘Thermae & Slow Lifetsyle’  exploring Maremma and the Thermal springs, more info here.

Part of 2013 blog tour organized in Le Marche discovering the area surrounding Mount Sibillini. #sibillinisegreti

Part of 2013 Blog tour discovering the Palio della Balestra in Sansepolcro (and Valtiberina) organized by Advertigo. #texperience #ttpaliobalestra

Part of the 2012 Internet Festival/Blog team for 4 days in Pisa, Italy, blogging about the festival, the city of Pisa and everything in between. {IT} – Ho participato al blog tour a Pisa  – Ottobre 4-7 2012.

Part of the BITAC blog tour – conference & lunch with fellow influential bloggers in Italy. Post here. 

Part of an Olive Oil blog tour organized by Laudemio & Fattoria di Maiano, post here and in 2014 here.

Took part of #ilupinari blog tour organized by Elena Farinelli at Tenuta Lupinari in Valdambra, post here and here.

Blogger spa day at the Four Seasons Hotel & Spa with Yelp Firenze, Arttrav & Perfect Italy Wedding 2013

Blogger day at the Castelfalfi resort, 2013

Articles in the Press | Freelance Contributions 

Hostel World – What to Do in Florence on a Backpacker’s Budget  

Feature in Lonely Planet: Coolest Neighborhoods Around the World (San Frediano).

Contemporary Florence in Lonely Planet.

I am a regular coloumnist and editor of ITALY Magazine, a digital publication all about Italy. My articles can be seen here.

Contributor to National Geographic’s latest travel book, Where the Locals Go: More Than 300 Places Around the World to Eat, Play, Shop, Celebrate, and Relax, available on Amazon:

Contributor to the book ‘100 Locals, Where to Go, What to Eat & How to Fit in’ by Gigi Griffis. 2014.

Published short story {In Chinese & English} in Taiwan based magazine {Florence edition} Cacao Mag – blog post about it here. December, 2012.

Contributions for The Florentine here – author page 

Article in issue 156 of The Florentine, “Renovation of the central train station in Florence, Santa Maria Novella” link here, also in printed newspaper.

Article in issue 156 of The Florentine, “The Beat Revolution”, Dubstep comes to Florence link here , also in printed newspaper.

Article in issue 160 of The Florentine, “Buona Pasqua”, link here, also in printed newspaper.

Article in issue 161 of The Florentine, “Take out or order-in food in Florence” link here, also in printed newspaper

Article in issue 167 of The Florentine, “Florence by night: Itineraries under the stars” link here, also in printed newspaper

Article in issue 168 of The Florentine “Guide to Good Reads” link here, also in printed newspaper.

Online Article on The Florentine website regarding this years Taste event 2012 link

You can read The Florentine here..its a great resource for Florence and check out Florentinisms ( an insight to the local dialect ) ..


055Firenze: Una Blogger Innamorata con Firenze. October 2015.

An Interview With Around Tuscany As A Tuscan Texan Blogger.

My interview about life as an expat in Italy, with a website called link here

My interview with, get to know Girl in Florence a little better 🙂

My interview in Italian for Viaggi Low Cost. February 2013.


Podcast interview with Megan from Savoring Italy: 30 Minutes all about what its like living, working and most of eating in Tuscany.

Podcast interview with Travis from Total Tuscany.


New York Magazine | The Five-Point Weekend Escape Plan : Discover Fresh Fashion in Florence

Part of the C.O.S.i Blogger roundtable, started spring 2014 

Nove Motivi per Visitare Carrara – featured in La Nazione, August 2013

Italian reflections featured bloggers, list here, definitely has some great blogs worth following all with an Italy emphasis. interesting and up-to-date site as well.

Guest Posts

Guest post for Budget Traveller – Cheap Eats in Florence, Italy

Guest Post for Curry Strumpet – Brunch in Florence, Italy.

Guest post on the Pierotucci (leather goods ) blog , link here

Contribution in Design Sponge 2013 Florence City guide, link here.

Girl in Florence has been featured in

Magazine GLaNazioneMassaCarraraI  13045403304_cd348b3180_zthelocal theflorentine international living national geographic | girlinflorence the cut

What am I available for?

  • Editorial Reviews: Invite Girl in Florence to experience your service, hotel, vacation destination (travel costs must be covered) and I will write about the experience and share with my readers if I feel like it fits my audience. I normally travel with my partner and prefer a non-group more, private experience sort of tour. I am open only to very specific kinds of product collaborations, related to travel & health & beauty and fashion. This includes social media coverage on my social networks. Be aware that I fully disclose any free exchange on the blog to my readership.
  • Blog/Press Tours – I cover travel extensively and I absolute enjoy doing unique tours based around local traditions, boutiques, artisans, food, culture. I am very selective about which blog tours I go on because of work but feel free to reach out. The travel section of my blog has become bigger than ever and I am very open to exploring other areas of Europe and writing about those experiences. Keep in mind that all travel costs should be covered in order for me to accept an International blog tour or Instameet.
  • Speaking Engagements: I love talking about what inspired me to come to Italy, working freelance from anywhere in the world and travel blogging, I have done a TEDx talk for NYU in Florence in 2013 and would be interested in doing more. I also work as a social media consultant and would be open to seminars/speeches.

I am not interested in unsolicited guests posts on articles that would ‘interest my readers’. As far as I am concerned that would be a ‘sponsored post’ for which there is a fee. 99% of my blog is non-sponsored program and I accept very few proposals unless they are right for the blog and for my readers.


Sidebar and banner opportunities are available on the blog as well as the occasional sponsored article. Please email me for more information on how advertise on Girl in Florence.

My  Linked in profile  , check out my klout score here. You can contact me at ggncally84 [at] hotmail [dot] com 



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4 Responses

  1. Totally agree with Serena, I’m surprised we’re the only ones commenting on this page. That’s one of the smartest and most effective presentations I’ve seen on a website. Very inspiring indeed, brava Georgette!

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