Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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  • Avatar
    peach 22.09.2014 at 4:33

    Hi Georgette, love ur blog…

    re oltrano and santa croce.. are there any specific lanes/neighbourhood alleys that have all the weird/quirky/rustic/bohe shops ?

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      GirlInFlorence 22.09.2014 at 16:53

      Hello, thank you for checking out the blog! In the oltrarno I have just the list for you here and in Santa Croce, I would check out Boutique Nadine’s on via dei Benci, Aqua Flor fragrance shop (I am planning to write a post about this neighborhood as well, since there really is no specific ‘street’ like in the oltrarno.

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    Maria 24.09.2014 at 1:54

    Hi Georgette,

    I am moving to Florence this January so discovering your blog has been just what I needed! What nice areas in the centre of Florence would you recommend to rent an apartment that are not so expensive? Also, I live in Mexico so I am so used to the sun! When does the nice weather start?

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    ED DWORKIN 18.11.2014 at 16:49

    I am jealous. I lived in the Parma area for four years. I am familiar with the winter weather and I can see that when you went out for truffles the wather was nasty, but I even miss that type of weather. There is something magical about being in Italy, rain or shine.

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      GirlInFlorence 18.11.2014 at 17:38

      Hello Ed, the weather is nasty but you are right, it is still beautiful. I think we just love to complain, it’s a national sport 😉

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    Deb 11.12.2014 at 4:45

    ciao! I am comign to Florence with my family (two teenage girls) and am curious where we should plan to eat on January 1, when everything seems to be closed. Do you have any suggestions?
    Thanks so much – am loving your blog!

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      GirlInFlorence 11.12.2014 at 14:22

      Hello Deb, how exciting! I hope you will have a wonderful trip – as for your question, it is true that many places are closed on January 1. I would definitely think about dining at a hotel restaurant (the four seasons is amazing as well as JK Place or The Savoy) since for sure they will be open.

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    Romina Saponaro 10.02.2015 at 10:38

    I love your blog! I fly to Florence in may for 4 weeks (language Holiday) and i´m sooo excited. I have to visit so many and thanks for your tips. Greetings from Germany 🙂 Romina

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      GirlInFlorence 10.02.2015 at 11:29

      Thank you so much for your kind comment. You are going to have a great month 🙂 Thanks for your support!

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    Roshan Reddaway 02.09.2015 at 13:35

    Hello Georgette, I am absolutely delighted to have bumped into your blog today. It is the only good thing to have happened so far, so it is much appreciated! I look forward to some nice activities – after 4 years here, I feel that I have been too immersed in my restoration work and would love to get out a bit. Many thanks again.
    Roshan (and since my name does not make it clear to most, I am female!)

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    Navyo Ericsen 17.09.2015 at 20:42

    Ciao Georgette! I arrive in Florence tomorrow and your blog was the perfect thing to read. A great resource – esp for free Wifi in the bibliotecas and caffès. Grazie mille!

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    Kelly Kinder 20.10.2015 at 14:03

    Art student attending local university (SACI Florence) for a semester…. definitely a life saver! Thanks so much for sharing your insight! Please let me know if there’s anything I can do to contribute useful tips for getting the most out of this beautiful city. 🙂

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    Julia Splendido 20.01.2016 at 2:48

    I will be studying in Florence at Lorenzo de’Medici from The Hudson Valley, NY from 1/1 – 5/28. Will I be able to leave hat, gloves & heavy coat here in NY?

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      GirlInFlorence 20.01.2016 at 10:20

      Hello Julia, it just depends really on how ‘cold’ you are here. For example, lately the weather has been in the 30’s and I’ve had on my heavy coat, hat and gloves. It’s hard to say how long that will last. I would say medium jacket should be suffice, you can always pick up cheap gloves/hat at H&M here if you need them!

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    Ann Marie 03.02.2016 at 0:05

    Hi Georgette, you were so helpful in the summer of 2014, letting me know about the Aveda hair salons in Florence – I really needed a good haircut and color and the salons were just perfect, I even continue to use the Aveda products back home. I will be returning to Florence for a few weeks in September and have been back to studying Italian with my tutor. Are there any meet-up type gatherings in Florence for people who want to practice their Italian? It’s not always easy to speak in Italian when I am visiting….so many people speak English or I feel that they really don’t have the time to wait for me to figure out what I need to say in Italian. I’d love to find someone who would want to meet for a coffee or drink and let me practice my Italian with them during my time in the city. Grazie, e tanti complimenti in your wedding. ❤️???

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    mariel 12.07.2016 at 16:44

    Hi Georgette–
    I am study abroad in florence in just about a month..I absolutely love you blog and it has helped me a lot as I am preparing myself to go over there with my classemates!

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    Suh 09.08.2016 at 20:27

    Ciao Georgette,

    I love your blog about living in Florence. I found it to be extremely humorous and very helpful. Thank you for the entertainment and please continue to blog.

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      GirlInFlorence 10.08.2016 at 12:50

      Hello Suh! Thank you so much :), I’m thrilled you enjoy the blog 🙂

      • Avatar
        Nasir Tarar 26.01.2017 at 1:17


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    Geoff Stanwell 19.08.2016 at 16:01

    Thanks for accepting my request. I leave Sydney Mon 22 Aug and will be in Florence Mon 12 Sep, attending a wedding in nearby Vinci. LOVING your blog!

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      GirlInFlorence 22.08.2016 at 8:03

      Thank you so much Geoff! Hope you guys have a great time!

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    Fran Mackereth 30.03.2017 at 14:59

    Salve! I’m looking at joining the Italian blogging community, so just getting a feel for who’s out there and what they’re saying…

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    Cecil Jackson 04.08.2017 at 1:19

    Hi Georgette–

    My Wife and I will be in Florence for 5 days on October, I am excited to benefit from all of your experiences. We are planning to attend a ACF Fiorentina match on October 15th. Any information regarding acquiring tickets and transportation to and from the stadium would be helpful. We are staying about 70 meter from Central Market of San Lorenzo

    • Avatar
      GirlInFlorence 04.08.2017 at 15:26

      Hello Cecil. How wonderful that you guys will be in town for that. You can purchase tickets at the Stadium box office in advance (you need a valid ID) or online (it’s probably too early to get tickets right now) but here is the link. The stadium, Stadio Artemio Franchi, is located in the Campo di Marte area, in the city’s northeast. When there’s a game, it is best reached by bus. The numbers 7, 17, and 20 all go to the stadium and you can pick them up at either the train station or in Piazza San Marco.

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    Tullio Bertoli 27.08.2017 at 17:41

    My son and his girl friend recommended your website. They both loved your recommendations when they visited Florence a couple of months back. I am an Italian born (from Fruili) architect but have lived in US most of my adult life. My wife and I (with another couple) want to buy an apartment in Florence that we can use 2-3 weeks at a time as a base when we retire. I have been researching the various areas and prices with real estate brokers. I have always loved the Oltrarno over the years even when I was a student many years ago. Do you have any preferences or insights that you might give us based upon your experience?

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    Judy Smetherham 26.10.2018 at 2:48

    Hi Georgette,
    When my sister and I visited Florence in 2013 we asked you about a hair salon – which was fantastic by the way.
    Also there were street stalls seemingly everywhere and we bought lots of bits n pieces. We are planning a return to Florence via Rome and Venice in 2020 and hope to find those markets again.
    HELP! When are they and where? We are also hoping to travel by train to Arezzo for the huge monthly market there and perhaps visit one in Fiesole.
    We did return to Florence in 2016 and were lucky enough to witness the wonderful Calcio Storica parades as we were staying near Santa Maria Novella. We also thought we would travel perhaps May/June so we can visit Arezzo for the beginning of June.

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    Maria Pacheco 16.07.2019 at 16:25

    Ciao Georgette!!
    I am a uruguayan housewife, and my 19 year old daughter is starting university in Florence this september. Looking out information about the city I ¨jumped¨ into your blog!! Since then its my bible!!! I love all your stories and recommendations. You write in a fresh and dynamic way, that makes me get to know the city ina different way! congratulations!! We are arriving 21 August and feel I know a lot of the city. Thks!!! Maria

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      GirlInFlorence 16.07.2019 at 16:54

      Thank. you so much Maria, you are too sweet! I hope you guys have a wonderful time and that your daughter settles in nicely :).

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    Debbie Groves 07.10.2019 at 11:39

    We are seniors staying a few weeks in Rome but planning a day trip to Florence to check it out as a future destination. We are definitely “slow travelers” and often prefer to visit the less traveled sights. Your blog has been very helpful!

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      GirlInFlorence 26.10.2019 at 9:54

      Thank you so much Debbie, we need more slow travelers like you guys!

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    Pedro 18.10.2019 at 15:57

    We’re a couple from Spain and Denmark who just spent a week in Florence, and we just wanted to thank you for all the hard work and information you have put in your site. We followed a lot of your recommendations and it made our trip so much better! What an awesome city!

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      GirlInFlorence 26.10.2019 at 9:54

      Thank you so much Pedro, I am really happy you guys had a wonderful time and that you found my blog helpful. Hope you come back again!

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    stanley cooper 27.10.2020 at 0:12

    hello wife had a still born daughter .it is something you never get over.we were blessed that we had already had a daughter and after 2 years we had a son.we are now 70 years old an have 6 grandchildren.we were going to visit florence in september .but because of the present situation we hope to visit
    next year hope everything works out for you love from stan and janet

    • Avatar
      GirlInFlorence 28.10.2020 at 10:10

      Thank you so much Stanley for sharing such a painful memory. You guys give me hope. I definitely hope to have some positive news to share with you all soon.

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    About Me

    About Me

    Hi There!

    Ciao, I'm a curious American "Tuscan Texan" who has called Florence, Italy home for the past 13 years and now you'll find me between Firenze and Zug, Switzerland. Besides the blog, I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. You might have seen my articles in Lonely Planet and a feature on my blog in Forbes. This space is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling, eating and living in Europe with tips for weekend trips. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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