Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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A bit of Bavaria in Florence, Birreria HB Firenze



You might be wondering why I am talking about Bavarian food living in the gastronomic heaven that is Florence, Italy. Of course, when you live here and enjoy the fruits of the mediterranean diet on a daily basis – and trust me, you know I do, you sometimes crave a little something else. While I have never been to the famous festa that is Oktoberfest, I have however, visited the Birreria HB Hofbrauhaus on via aretina at least twice now – and I felt it worth sharing with you all.

The location is about 10 minutes by bus outside of the center of Florence on a street I wandered down on many an occasion, the extrememly long – via aretina. Make reservations since it does get pretty packed on a daily basis. I was impressed by the sheer amount of Italians looking to get lost in the culinary bomb that is Bavarian food. 

This is not the kind of place for someone on the paleo diet ;-). Embrace the carbs! 

They have outdoor seating and the inside is cozy and cute. Plus the staff on both occasions has been super nice, which in Italy, I really appreciate. I highly recommend ordering the pane fritto {fried bread} with a beautiful garlicky cheese as a starter, it is so good, you might even suddenly speak German..  sehr gut!– at least for a nanosecond. I just don’t recommend a make-out session after ;-).

When I tried that dish, I knew this place was onto something. Also lets discuss beer {which normally I am not a huge fan of}. Though I giggled at the misspelled ‘snackbite’ (supposed to be snake-bite, a mix of beer and cider) on the menu, you better believe I ordered one. You can indulge in huge beers, order a couple, and I promise you, no one will even blink twice.

The first time I went, I ordered the ‘maxi wurstel’ which you can just use your imagination to figure out what it looks like. While somewhat awkward to order – it is super tasty if you are into German sausage. This second time around, I was hungry as a beast since for some reason I thought it would be fun to walk from the Oltrarno to via aretina {masochism is my middle name} to earn my meal.

By the time I got there, pretty much everything jumped out to me on the menu. I insisted on the fried bread and cheese, a few ‘bretzels’ (huge pretzels that are served warm) and the Bavarian platter with potatoes, cheese, wurstel and topped with a cheeky fried egg. Saying it was good would be an understatement, and I think I even preferred it to my maxi wurstel. There is quite a variety on the menu and I might just order a different platter each time to see all that this place has to offer. You can tell I love food right? 

drinking my ‘snackbite’ and gorging on everything in sight

This place is the perfect spot to go with friends on a night out and get lost in your own version of Oktoberfest. I was thrilled that the food was actually good since some of my previous forays into Germany cuisine in Italy was less than impressive.

Have you been? What did you think? 

Birreria HB Firenze, Via Aretina 133/ 135r, Florence, Italy.


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Florence, Italy. When she's not at her day job as social media manager and content editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' Moscow mule and laughs with the girls.

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About Me

About Me

Hi There!

Ciao, I'm a curious American "Tuscan Texan" who calls Florence, Italy home for the past 11 years. I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. My bylines have appeared in Lonely Planet, Luxos Magazine, and International Living. This blog is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling and living in Italy, weekend trips around Europe, and a monthly roundup of interesting events. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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