Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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How to dress in Florence, Italy


I love this photo. I like it so much that I bought it for myself, my dad and pretty much anyone who likes anything in black & white. The enigmatic appeal of the American girl in Italy. One has to look at a photo like this and say, wow – those Italians were so elegant.

Well, pretty much they still are except for the occasional shiny silver sneaker and black puffy trash bag jacket. While I personally wouldn’t describe Italians as ‘trendy’ since I think people tend to stick to what’s safe (with obvious super fashionable exceptions and many being the younger crowd), I would reason that people tend not to leave the house sporting shower shoes and wearing their favorite Nike t-shirt.  Oh no, the bella figura would have none of that (though don’t get confused and think it means purely your image..)

Where's the Duomo? Pronounced 'Dwo-mo' to my fellow Americans ;-)
Where’s the Duomo? Pronounced ‘Dwo-mo’ to my fellow Americans 😉

To quote Eyeitalia:

“Bella figura goes well beyond image, visual beauty and presentation…it also is defined by behavior: knowing how to properly and graciously interact with others in any social or public situation. Exhibiting good manners, tact and gentility is an essential component of “cutting a beautiful figure”.

Disclaimer alert, I am no fashion expert by any means. I tend to stick to safe, comfortably well-fitted clothes yet tend to go crazy with accessories like scarves and necklaces to shake things up. I really appreciate the way locals dress here and must admit that it’s quite nice to live in a place where people do take that extra second to dress a little nicer in public. I have always believed that it takes just as much time to put on a casual elegant outfit as it does to put on your filthiest sneakers and dirty t-shirt. One thing to keep in mind when getting dressed for a day in Italy is that you want to wear something that could be work all day long, because you might not have time to come home and change. That’s my general rule for getting dressed because (thankfully) anything could happen.

I once had a drink with some visiting friends and one commented on how much she was getting stared at. While I said nothing at the time, in my head I couldn’t help but think that it could have something to do with the fact that she was wearing a bright red, short dress that shouted look at me and she happened to be blond. Well, yep people are going to stare at you. People stare at everyone. There is no ‘3 second rules’ when it comes to staring. Think of it as a national sport and roll with it, just stare back 😉

So why not get to the point here. People have written me a few times asking how to dress in Italy and so without further ado – here are my ‘Fashion’ tips while traveling in Italy.

Exhibit A. 


While I get that the weather can vary from boiling humidity to icily cold, here are a few tips you can keep in mind during your next trip to Italy. 

  • Neutral colors go a long way, think black, nudes, white – solid colors. If you put on a pair of mustard trousers, pair them with a neutral balancing color like black or brown and perhaps add a special accessory. I wouldn’t dress like I was visiting Miami in a country like Italy.
Photo from
  • When in doubt – casual elegant is the way to go. Most people dress here in a way that can take them straight from the office to a nice dinner on any given day of the week. I am 100% certain that you can find really great comfortable but also casually elegant clothes wherever you go. Focus on textures, nice material and a great cut. Also I always carry a little makeup, those sample sizes of perfume, deodorant and my toothbrush if I don’t have the chance to go home before meeting friends/going for a drink. You can always go crazy with accessories, like long necklaces and interesting rings.
  • Find your inner love affair with scarves. This applies to both men and women. Come fall and spring, you would be wise to carry one since it can get a little chilly depending on the hour of day. Head over to the San Lorenzo outdoor or Porcellino markets and pick up a few scarves of varying colors. They are quite affordable and they can instantly make a ‘blah’ outfit more interesting. Also if you happen to be wearing a strapless top you can use it to cover your shoulders when entering churches and visiting religious monuments to show respect. They also happen to make fantastic gifts, I always bring back a bunch when I visit Texas.
Love this color
  • Fancy footwear! In the summer women wear nice sandals, sport street sneaks or heels while men typically wear boat shoes, street sneaks or nice shoes with socks. Local men rarely walk around wearing sandals unless at the beach. Fall and winter means boots are ready to come out and play and I am obsessed with them. Long ones, short ones, flat ones, heeled ones, leather ones – pick up a pair or two of nice boots and you will have half your ‘look’ covered – complete with a pair of tights from Calzedonia and a nice dress/skirt. Men sometimes wear boots too depending on the individual though usually their style remains more consistent throughout the year.  Right now I am seeing a lot of studs on shoes and personally, I am not a fan. I think they look a little ‘cheap.’ Ps. you really need a good shoe when in Italy because cobblestones aren’t forgiving!

  • Always pack an umbrella. This summer has proved to me that you need to always have an umbrella on hand even if it looks super sunny. 9am might be bright blue skies and by 2pm, a hurricane-like storm could be crashing down on you. Get a compact one and forgo the ponchos, they just look ridiculous.

What not to wear? That’s pretty easy:

  • A fanny pack (bum bag) whatever you call it – don’t wear it ever.  Do it for me, do it for society, do it for this little guy.  If you are a man get a man bag instead, preferably a small,elegant leather one or a nice backpack.
no hedgehogs will be harmed if you avoid this fashion fail
  • Avoid Flip-Flops. I can be guilty of this no-no from time to time and always regret it when I do. Mainly because Florence is super dusty and dog poop is ripe so, just leave those shoes at home unless at the beach and wear sandals instead. You will be labeled as a tourist if you wear flip-flops in the center of town – FACT. Plus it is pretty easy to hurt yourself wearing flip-flops in a city like Firenze.
  • No one wears huge floppy tourist hats or visors. I sympathise that it can be very hot in the summer. While it is totally cool to sport a fedora style hat or cute hats in general to protect yourself from the sun, those huge floppy hats have no home in Florence, save it for the beach. Also avoid wearing a visor, or umbrella to shield from the sun. It really is a little much – unless you want to pretend you are from another era or maybe it’s your own personal version of a raindance
  • Keep your shirt on. This should be obvious but just from walking around this August I have seen several people shirtless walking around town without a shirt. Why? If you are hot – drink some water, stay in the shade – or better yet don’t visit Florence in August (seriously it’s not a good idea)
  • Shirts with huge logos. I get it, you love the Miami heat and what to show off where you from. Oh all of your exes are from Texas? That’s nice. Here’s a tip:  Save that special shirt for your pajamas when you come back to your hotel room or rented apartment. Logos in Italy are usually understated and big, flashy t-shirts are a no-no. Also there is a difference between a cute fitted t-shirt with wording and the kind of basketball shirts my brothers used to wash their cars with.
  • Really short shorts or skirts. No, I am not a prude – you should have seen the kind of clothes I wore as a teenager in San Antonio, Texas – some of it should have been illegal. Of course when you are skirting around town in a car and in controlled environments it’s a little different from a casual stroll in town with your butt cheeks hanging out and your thong underwear completely visible under a white, sheer skirt. Trust me you won’t be comfortable in it anyway so just go for a longer pair (shorts are sort of debatable anyway in Italy unless at the beach). If i plan to wear something a little sexier than normal, I typically put on a longer coat so I feel a little more at ease walking around (plus think of STAIRS). I know it’s style now to wear super short shorts but remember that the bottom of your butt cheek will make contact with some truly filthy benches and seats, Florence isn’t famous for being super clean. Also it can be super windy here so I recommend being careful with shorter skirts that fly up the second a breeze hits them.


It really isn’t that difficult to fit in with Italians and look the part (read — if you want to). When traveling to a new country, wouldn’t you want to try a little anyway? It’s all part of the experience if you ask me.

Plus.. even the bus drivers look like walking magazine covers with ray-ban sunglasses and fitted pants. It’s great trust me, think tons of eye candy and plus it’s all part of la bella vita.

Now enough blabber from me, what did I miss? What would you suggest on what to wear – or what to avoid in Italy? What did I get wrong? 


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Zug, Switzerland and Florence, Italy. When she's not at her day job as editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' flat white and laughs with the girls.

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  • Avatar
    Adrianna 21.08.2013 at 13:29

    Great post! Right on about ppl staring at you and the fancy shoes vs flip flops and hats. I live in Florence and I am an American but some I disagree with some of this. (Also a FIDM grad and I work in the fashion industry ) I would say locals wear a lot of t- shirts that have logos and graphics on them, they are coming back into style. Also I see a ton of short skirts here worn by locals and super short shorts paired w long shirts and motorcycle boots. The girls who really get stared at are the gorgeous ones – simple. Here I would say a lot of girls where sexy outfits, and would never say Italians play it safe and they’re not trendy. Come to my hometown in Minnesota, THAT is playing it safe. If you look at Vogue Italia street fashion and look at the streets here, there is a huge connection.

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      ggnitaly84 21.08.2013 at 18:05

      Thank you for your perspective, I always appreciate hearing from the fashion side of things. As I mentioned in the post, I am no expert but have lived and worked in this city for over six years so its just my own personal observations. I have noticed the short short trends but not as much as maybe you have. Also it varies very much whether we are talking about ‘night or day’ looks. Go to any nightclub like Flo and you will see short short skirts, tight dresses etc but I tend to see that less during the day around town.

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        D 21.08.2013 at 19:24

        I agree. I rarely see Italians (women) wearing booty shorts or short micro skirts by day. In the discoteca it’s a different story. 😉 I do see teens wearing short-shorts but, well, they’re teens. In general I think Italians dress way better for evenings compared to the average American (who often think their “good jeans” and a shirt are evening attire, lol). I think Italians that wear short-shorts will at least pair them with a flowy top, as opposed to a tank or cami. Agree completely about neutral colors and accessories—at least in my own experience of 6 years in Florence too. 🙂
        Whenever I see a poorly dressed Italian, though I secretly grin. I think sometimes I feel bad when people in the US ask if Italians actually “wear jeans” or “wear sneakers”, etc as if the stereotype of the 6 inch heels all day long with bursting boobs out of Dolce & Gabbana dresses, and men in Gucci 24/7 is a very far cry from the average day look. At least in Florence….I’ve found Roman women play a little closer to the stereotype.

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    Tiana (@TianaKaiMiami) 21.08.2013 at 13:46

    Cute post! You missed one big thing, no fake purses. I don’t get it, but it’s a universal issue. I have a post ready about that with tons of shots I’ve taken around town, but since it’s a non-national specific fashion fail I wasn’t sure to make it Italy specific or not.

    I guess Italians dress fashionably, but not any better than a New Yorker. It all depends on the city and class, like anywhere in the world. I personally prefer to shop back ‘home’ when I can.

    P.S. what bus were you on!? 😉 Viva hot drivers.

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      haypop 21.08.2013 at 15:40

      I hear what you’re saying with the nasty hats, but I’m fairly pale and this long, hot Italian summer is doing my skin no favours! I was rocking both a ratty market hat AND a parasol during the 5 hours I spent in Florence on Sunday

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        ggnitaly84 21.08.2013 at 17:55

        no fake purses! good one ;-). and Haypop. Don’t you worry, I totally understand protecting yourself from the sun. I have a variety of hats. I am just not a fan of those huge ones that are meant for the beach worn in the city but hey to each their own! Have a great time in Florence.

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      ggnitaly84 21.08.2013 at 18:02

      The fake purse thing is actually interesting – I never even thought about it! New York is a world on its own, I actually think they are more trendy than Italians in general because they take fashion risks while I feel like here people stick to the same styles. I actually also prefer to shop back home because of my body type (tall) but usually choose things that I know I will feel comfortable wearing here. I tend to dress for the whole day since you just never know what is going to happen on any given day ;-). As for the hot bus drivers.. oooo I’ve seen them on a few. Number 6 , number 23. I need to snap some pics! 😉

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    Cassandra 21.08.2013 at 15:12

    All of these go for Madrid, too! I still kind of cringe a bit when visiting friends wear Old Navy flip-flops around town…

    Speaking of flip-flops, my program told us that the majority of hospital accidents from the previous year were due to this footwear! Another strike against ’em.

    Another thing–it always surprises me how much Europeans dress UP when they travel, as opposed to the American view of dressing for comfort. I guess they’re thinking that they’ll be seen by even more people than usual? Regardless of the reason, it’s an interesting cultural comparison!

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      ggnitaly84 21.08.2013 at 17:59

      That’s a really good point Cassandra! I feel like I see people either completely dressed in a way that clearly means they have watched ‘Under the Tuscan Sun’ too many times or think Italy is in the 1950’s OR like they are going to the gym/seaside. I think Europeans who have lived here for awhile usually have a better style (my own personal opinion). That being said – the last time I was in Barcelona I spotted a German family from dad to baby all wearing matching velcro sandals (the kind we all wore in the 1990’s) with socks. cringe!

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    Steele Media Management 21.08.2013 at 15:31

    haha I always love hearing what not to wear in Italy. I have been in the country for four months and I see the Italians wearing long tight pants and dressed in dark colors. Scarves, closed shoes and long sleeved collared shirts in this heat and I think “do they not sweat?”. The heat here has been insane! The youth seem to sport more ‘questionable’ attire but overall I have felt like there is such a wide variety of fashion here almost anything goes. Except flip flops! My feet get stared at every day by every one, I have nice feet and cute flip flops 😉

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      ggnitaly84 21.08.2013 at 17:56

      When I think of ‘trendy’ I think of the streets in NYC or London, not Italy. They adore black and neutral colors and yes sometimes I wonder how people handle this heat. That’s why the quality of your clothes goes a long way. Linens are great in this wear for example :-). I do sport my flip flops as well from time to time but believe me they stare because the streets are so dirty lol.

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    hippichic 22.08.2013 at 0:00

    One thing missing for males, jumper on shoulders, my ex did it all the time 🙂

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    hmcook 22.08.2013 at 0:30

    Great post. I’ve been to Italy a few times and hadn’t really thought about how flip-flops equate to tourist. On the t-shirt logo piece: I’ve seen the younger generation of Italians wear them quite often. Would you say it’s a generational thing?

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      ggnitaly84 22.08.2013 at 9:20

      Absolutely could be, usually younger (teenage) Italians dress very differently then even people in their mid-twenties mainly due to their now being stores like Hollister and Abercrombie in Italy

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        Gil 23.08.2013 at 0:59

        I’ve seen teenagers in Florence, Naples and other cities wearing t-shirts with English words on them. An Italian friend explained that the kids thought it was cool to have English words on their clothes like the tourists did. I used wear: polo shirts, shorts and sandals in Italy. My nearly Florentine daughter made me take off my socks the second I bought my sandals at the big open market. She told me that the natives would think I was a rude German tourist!!!!

        • Avatar
          ggnitaly84 23.08.2013 at 10:21

          lol yes the teenagers (as i mentioned) tend to dress a little dfferently. Also they have more access to stores like Abercrombie or Hollister or local equivilents but I was referring more to those huge t-shirts with sports teams logos displayed etc. The cute fitted shirts with text are normal here too. As for looking like a Germany tourist (not that there is anything wrong with that) is a no-no. I think sometimes too that the less I look like a tourist – the less I get overcharged which sadly happens a lot in cities like florence or rome.

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    italyproject365 22.08.2013 at 13:02

    Great post! I agree that in general, Italians stick to classic styles, usually in neutral colors. However, in Bologna, with a HUGE student population, I see tons of wacky outfits, particularly grungy pants, logo tees, and bright neon colors.

    When I first moved to Italy, I wanted to fit in with my dress so badly. But now I’ve given up completely and wear whatever the heck I like – since I don’t have the typical Italian female body nor features 🙂

    I think when visiting Italy you should wear whatever is comfortable for you and just be yourself – Italians are going notice that you’re different, but who cares?

    • Avatar
      ggnitaly84 22.08.2013 at 13:54

      Bologna has a pretty unique style. I remember seeing the baggy harem-style pants on many of the students. In fact in the post I write that younger people usually are edgier when it comes to trends & styles. This changes every year. Personally, I do not have a typical Italian body being 5’10 and not tiny but my style has changed since living here. Especially when it comes to shoes, scarves and etc. It mostly is because of never knowing if I will have a chance to go home and change or not. Also I agree that you shouldn’t feel like you have to dress like a local to fit in, you should dress however you want. I have gotten many emails from people asking me to write a post about how people dress here and ecco il post! People can interprete it the way the like -per me va bene tutto ;-). Just please, no fanny packs..

      • Avatar
        italyproject365 23.08.2013 at 18:03

        Agree on the fanny packs!! people have asked me too, and you’re absolutely right that there’s a certain sense of class and style that Italians have – but at the end of the day everybody has to wear what suits them and fare their own bella figura! 😉

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    Karen 23.08.2013 at 7:31

    I watch your posts with great interest.
    I am moving my family to Florence from Australia in November and have just run out and brought by teenage boys Columbia “puffy” jackets.
    We are not accustomed to the cold here and I a bit panicky about landing in Italy in winter. I was trying to be prepared.
    Have I made a huge mistake?

    • Avatar
      ggnitaly84 23.08.2013 at 10:19

      Hello Karen, first of all congrats on your move! As for the puffy jacket question, while I am not a fan of shiny black puffy jackets, there are plenty of people (locally) that are so don’t you worry. Protecting yourself from the cold is the most important. 🙂

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    Karen 24.08.2013 at 2:37

    Thanks, I think I’ll keep them. When we made the decision to move I never took the weather into consideration!!

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    Chmurka 11.09.2013 at 10:08

    Reblogged this on PIÓRKIEM CHMURKI and commented:
    Myślę, że w tym roku to już musztarda po obiedzie, ale na przyszły rok te wiadomości jak znalazł. Miłej lektury. Super wpis.

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    M.E. Evans 12.09.2013 at 12:55

    Great post! I write for Florence News And Events (And I have a blog here survivinginitaly). I just wrote a column on fashion and what not to wear in Florence in the winter. My husband spends most of our time out gasping, “Babe! What are YOUR PEOPLE wearing over there!?” I based the article around that. I always tell my visiting friends that people can tell that they’re American based on their outfits not because of their blonde hair or blue eyes, plenty of Italians have a fair complexion. Italians don’t wear bright pink sweaters with purple leggins in December. They don’t wear skin tight bright yellow jersey dresses in July. Usually it’s the colors that give someone away before anything else.

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    Gen Stilth 28.10.2013 at 5:01

    Grear style. I Love the first two pictures. Very classical. I wish to see that style in 120 Lino USA here in Miami. I heard they are selling italian linen as well.

  • Avatar 05.11.2013 at 10:20

    Great post!!!
    As an italian I can say that if you wear all year around a pair of jeans, a neutral color shirt, a pair of sneakers you’ll be ok everywhere.
    Here in summer, women doesn’t usually wear any hat and if they do, just a simple “baseball” hat. 😉

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    Kat 20.01.2014 at 21:46

    I’ve really enjoyed your blog! We will be visiting Florence for the first time in April 2014 (from Chicago!) and I am not sure if it’s too warm for my tall riding boots or if I should just bring nice flats, rain boots or all of the above. Any help is appreciated, thank you! 🙂

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      ggnitaly84 21.01.2014 at 0:23

      Hello Kat, thanks for stopping by! April can be a trick month since its hard to tell the weather the way this January is going (its been unseasonably warm). Usually the temperature various around 65 degrees with rain. I would pack a comfy pair that you can do a lot of damage (walking) in since the cobblestones can be brutal. Personally I love both my boots and flats in April.

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        Kat 21.01.2014 at 11:15

        Thank you!

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          ggnitaly84 21.01.2014 at 14:33

          no problem 🙂 I’m here to help!

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        MariaB 17.03.2014 at 19:48

        Very helpful post! I’m going through the same April shoe dilemma. Would sandals be out of the question? I’ve worn sandals in Italy in late May, but it sounds like it will likely be pretty cool in mid to late April.

        • Avatar
          ggnitaly84 18.03.2014 at 10:01

          Sandals would be fine, I would bring something else as well, the weather can be quite unpredictable in April (aka sunny or rainy/cold)

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    timelessitaly 28.01.2014 at 1:51

    Oh how I wish we could all adopt this dress code! Anyone looks sexy if they follow these basic rules and just take a little more time. Bravo for a great post!

    • Avatar
      ggnitaly84 28.01.2014 at 10:21

      thank you so much! it was a fun post to write and honestly I am not fashion expert

      • Avatar
        timelessitaly 28.01.2014 at 15:45

        You did right good by yourself!! Your observation skills are great.

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    Tracey M 03.03.2014 at 22:40

    Really enjoy your posts! I will be visiting Florence/ Tuscany in mid September and would love some insight on whether to bring more summer or fall clothes. Thoughts?

    • Avatar
      ggnitaly84 03.03.2014 at 22:48

      ciao tracey! Thanks for checking out my blog!!! Mid-september is a great time to travel to Florence. Liekly the weather will still be warm so think summer – with lots of layers and perhaps a light jacket. Bring comfortable shoes!

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    Tracey M 03.03.2014 at 23:50

    Thanks! Layers sound like a great plan. Does it cool down considerably in the evening?

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    jenny gardiner 18.03.2014 at 20:11

    haha! I totally laughed about the spikes on boots. I was on a pilgrimage walk in Italy late last August/September and I kept lamenting the ugly spikes on boots I saw everywhere. In Firenze they were often white I think, while in Roma I saw more black leather. Either way did NOT like them at all.
    Alas because I was hiking with a mere 3 outfits for a month, all of which were for hiking, I was painfully style-deficient while there. And while I agree the flip-flops are not particularly stylish, by default I wore Rainbows for 8 days wandering throughout Florence and they held me in very good stead. I put a lot of miles on those things…(it was that or wear hiking boots in a city, which would have been worse!).
    Am a writer and trying to “clothe” one of my characters who is “in” Florence in late April so thanks for the suggestions above!

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      GirlinFlorence 19.03.2014 at 0:03

      ahh the rainbow sandals are quite nice, I remember living in them while in California.. But this is a post in gest, hey you know the variety of clothes always makes me giggle. I saw a woman on the way this morning dressed head to toe in every shade of purple imaginable

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    delaneykirk 30.03.2014 at 15:18

    Thanks for the great info. We’re leaving tomorrow for Florence and I’m packing right now! It bugs me that Americans tend to be so casual and sloppy so I’m looking forward to making la bella figura. What is your take on colored jeans (teal, dark green, burgundy)?

    • Avatar
      GirlinFlorence 31.03.2014 at 20:11

      Have a wonderful trip and colored jeans are welcome! I have a few pairs myself 🙂

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    Kay Sloan 07.04.2014 at 22:14

    I’m leaving for Rome, and then Tuscany, on April 15th. My most comfortable boots are ankle boots with wedge heels. Are those wedge heels out of the question for Italy?

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      GirlinFlorence 08.04.2014 at 7:03

      it depends on the wedge, even comfy wedges tend to get uncomfortable after a few hours of walking. If you plan on just using them for short distances, you should be fine!

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        Kay Sloan 08.04.2014 at 19:19

        Thank you! I wouldn’t wear them for long walks. Are wedges (these aren’t high ones) still sufficiently fashionable in Italy to help me fit in?

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    Kaley 30.04.2014 at 6:48

    Do women wear riding boots or just ankle boots? It seems like riding boots are more of an American thing and Europeans wear moto-style ankle boots…?

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    Lucy 14.05.2014 at 19:04

    Haha I’m going to Florence soon, hope I don’t end up on a blog post like this saying this is how not to dress. I’ll be sure to keep an eye out for anyone with a camera from now on ;p

    I was thinking one of these dresses could look cute one of the nights out for dinner just need to convince the husband to open his wallet. Have you got any recommendations for evening wear?

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    Mary 02.06.2014 at 4:34

    We are leaving for Europe in 2 days. Our 1st stop is Munich, our 2nd stop is Florence, 3rd is Slovenia to visit family. We are trying to pack “light”. While I am packing a couple pair of shorts, are long skirts, dresses okay for Florence? How about black leggings and long, brighter, flowing shirts? I’m definitely not built like an Italian 🙂 but I try to not look offensive being heavier and 49. Also, are flip flops any shoe without a back? Most summer shoes in Northern Ohio what I would consider backless sandals. Thanks for your input 🙂

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      Kay Sloan 02.06.2014 at 20:18

      Just got back from Florence! We saw lots of sandals. I didn’t notice any leggings with long shirts but I did see long skirts, short skirts and cropped pants.

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    Donna 14.06.2014 at 20:00

    Since I normally do not wear any type of sneakers except to go to the gym can you post a pic of street sneaks I cannot even imagine what they look like 🙂

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    The Lady Olive 16.06.2014 at 21:59

    Hi! I just discovered your blog and think it’s great! I love your fashion tips here. I have visited Florence and Rome and I swear everyone looks like a model!

    • Avatar
      GirlinFlorence 17.06.2014 at 9:36

      Ciao! I always think that way too, even the bus drivers know how to dress, it’s that ‘Italian effect’ isn’t it 😉

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    Renate Flynn 07.07.2014 at 4:09

    Thanks for a fun, practical post! I would add that white sneakers should not be worn. Nope. Mai (never).

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    Michelangelo 17.08.2014 at 16:56

    You’re posts are great!!! Florence is truly my favorites city on earth!! Every time I’m there my friends who live there ask if I’m staying this time! 🙂
    I’ve traveled to Italy with family a few times and I drive them crazy!! I go thru their luggage before we leave the states and pull out he ” no nos” …. Cut off tee shirts, those damn Fannie paks, white sneakers and white my socks. Tank tops, basket ball shorts, ball caps… If we’re at the beach in Viareggio some of these things are great, but not in town…
    So I thank you for this post. When they tell me I’m nuts, or being wardrobe nazi again I’ll show them this…
    Have you done a post on dinner etiquette ?? Americans are “entertaining” when dining in Italy, and I often find myself begging forgiveness to some poor cameriere, ” mi displace, che sono Americanos” LOL …salad is last……no, they don’t serve butter for your bread…..yes this is real pizza…can’t wait to come back!!! Grazie Mille!!!

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    Deb 17.08.2014 at 17:34

    I enjoyed your perspective- it’s a question on my mind whenever I travel somewhere. I think HOW you wear your clothes is the magic ingredient. That and buying quality over quantity. Europeans also value fittings and tailors so your clothes fit you, not the mannequin. I’ll never forget a bride and her wedding guests I saw dancing in the piazza in Fiesole. Her silk gown floated over her frame. The guests were impeccably dressed and accessorized. When the band began, the bride hiked her gown up above her knee and had the time of her life. Movies don’t look THAT good!

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      GirlInFlorence 25.08.2014 at 15:29

      You are so right Deb, I had never used a tailor before Italy and it really is affordable. My boyfriend recently bought a suit on sale and immediately took it to the tailor and he got so many compliments at the wedding we were at, its all down to ‘how you wear it’ as you said.

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    athena 18.08.2014 at 13:15

    everytime i go to florence, i see families out at night and the mothers are chasing their little ones while wearing high heels (but i mean HIGH) and i’m always like “how they do it??”


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      GirlInFlorence 25.08.2014 at 15:27

      I have thought the exact same thing Athena, it’s not uncommon to see a woman with 4-inch platforms walking a dog while pushing a stroller, must be in their genes! I could never pull that off

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    Kelly Borsheim 18.08.2014 at 15:01

    Hello.. I lived in Texas for over 20 years before I came to Italia (for Michelangelo… I am a sculptor and painter and was a street painter on Via Calimala). The color thing is generally true, with possibly one exception. When one of my brothers came to visit, he started a “visual collection” of what he titled, “Trousers that I would never be caught dead in.” He was shocked at how often we saw men dressed in orange, pink, red, blues of all varieties, patterned, and otherwise “pants” (American meaning, not the Brit one). We saw tons of colors that his American mentality considered “gay attire” on attractive Italian men. I know that Firenze is a gay-friendly town, but I seriously doubt all or even most of these men were gay. Some people who do enjoy color and I have had Italian men boast to me how they can wear a pink shirt, for example, [or a bright scarf] and carry it off easily and confidently, while an American man would shudder at the thought.

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      GirlInFlorence 25.08.2014 at 15:26

      Hello Kelly! I absolutely agree with you 100% about colors. Since I’ve written the article, I have seen more fuscia on men’s pants that I have ever dreamed possible lol, and some sneakers that literally looked glow-in-the-dark. I enjoy the pops of color though I think it should be used wisely. For example I have some amazing yellow pants but they have to matched with a more muted brown or black otherwise with my tall frame, I end up looking like a sort of lamp. This year I have noticed lots of men wearing loafers with no socks and matching their hipsters beards with round ray-ban vintage frames, lots of eye-candy here in Florence!

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    Stella 03.09.2014 at 1:10


    Enjoyed reading all the comments. Leaving for Italy in 11 days and the weather is going to be in the 80’s and then towards the end of September around 75. I am so torn about what to pack. I have read tried to inhale everything from all the posts and still have no clue what to pack besides a pair of skinny jeans. Help! I want to fit in, be comfortable. Are GAP boyfriend shorts on hot days inappropriate, with a tasteful top?

    thanks for any help.

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      GirlInFlorence 03.09.2014 at 9:17

      Hello Stella, the weather lately has been unseasonably cool so I would pack a variety of cute pants and normal tops that you can layer, it’s been very unpredictable this year! Not sure you would need shorts unless it really does get hot, I would pack skirts instead :). Also really comfortable (but also cute) shoes.

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    Stella 03.09.2014 at 22:08

    Thanks so much.. hard to tell when accuweather says high 80’s. I would prefer the cooler side ..
    I appreciate the quick reply and if there is anything else you can think of .. I am very appreciative.


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    ALEX 11.09.2014 at 21:14

    Hi! I really enjoyed your post in giving me idea on what to pack as well as all the little tips in your comments (like that it has been pretty cool this year) and I have one more question that has been bugging me about my upcoming Italy trip. I leave on Sept 18th for 10 days and I have been worrying about being overcharged like you mentioned earlier in a comment. I’m pretty sure I have the style planned that will keep me from being treated like a complete tourist because that is how I dress more often than not anyway (I live in North Carolina), but is there any tips you could give me that would help me from spending way too much money because I don’t know any better?? I’m sorry this is so unrelated I just haven’t found a reliable source to ask this question of yet!

    Thanks a ton!!

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      GirlInFlorence 12.09.2014 at 10:32

      Hello Alex, thank you for enjoying my post! I really think you will be find if you just use your common sense. If it feels too much, it probably is. I would say that the best money-saving tips would be to opt for lunch and not dinner out since they often have daily specials which are more affordable at lunchtime and to go for a hearty apertivo (happy hour) instead. ALso find a local fruit & veg market, most cities have them in a main piazza in the mornings and do your shopping there, its cheaper than the supermarket and the products are fresher.

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    Alex 12.09.2014 at 16:47

    Thank you so much for the quick reply! The lunch tip is good, but about the hearty happy hour, did you mean this as a dinner option? I will be staying in hostels the whole way so if I don’t eat out I’m not sure what my dinner option would be. Of course the street market is an option but I won’t always have somewhere to cook..sorry about all the questions I am on a college kid budget lol 🙂

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      GirlInFlorence 12.09.2014 at 17:13

      as a dinner option I meant, aperitivo gets you a buffet and a drink for around 7 -10 euros. Its pretty popular among the college crowd in Italy.

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    Mona 12.09.2014 at 16:58

    Still haven’t packed. Leaving Sunday for 3 days in Rome, 6 in Florence, and 3 in Venice and once again 3 in Rome. Everyday, accuweather changes the temps in all places. What jacket to pack? I am not the rain poncho type, but umbrella works.. taking two skirts, one skinny jeans, one pair of shorts and two leggings.. Trying to go light, but want to dress nicely. Yes, scarves and pashminas go wherever I do.
    Your tips were great, thank you.

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      GirlInFlorence 13.09.2014 at 11:18

      It sounds like you have everything you need, lately the weather has been a little colder than normal and you do need to account for wind, I normally pair skirts with leggings or small shorts underneath in case of the wind. Umbrella is perfect and take a light jacket or even a blazer with a flew scarves and pashminas and you will be fine! Have a wonderful trip

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    Kelly Borsheim 12.09.2014 at 17:33

    This tip has little to do with fashion (unless you LOOK so much better because you have avoided a problem): Make sure that you stamp in the machine [usually outside of the bus or train] to VALIDATE your ticket to ride. A lot of people try to ride the public transportation for free, and sometimes you can get away with it. But I do not recommend it for someone new to Italia. You may not be able to use ignorance to get out of a hefty fine and public transportation is a really good service, so why not pay the little asked. However, if you do not know to stamp… hence this note.
    Many of the tickets you will buy are generic, in that you may use them at most anytime. So, once you stamp the date on them, the clock starts ticking. Note that most T (tobacco stores) sell bus tickets and that buying your return trip is often more efficient than not since machines do not always work and most shops will close around 7:30 p.m.
    In Firenze at least, you may buy a bus ticket while on the bus WITH YOUR PHONE… although I am not sure if you can if your SIM card is not Italian. Happy and safe travels.

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      GirlInFlorence 13.09.2014 at 11:15

      This is very useful so thank you so much for posting, I have public transportation info (( including the number for buying a ticket on your phone) on my ‘before you go’ page on the homepage of the blog 🙂

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    Alex 13.09.2014 at 1:30

    Oh my gosh I just looked up aperitivo and that sounds absolutely perfect thank you so much!

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      GirlInFlorence 13.09.2014 at 11:12

      It’s pretty awesome isn’t it? I was always having aperitivo as a student, I would definitely try kitsch by piazza Beccaria, Rivalta by Ponte Santa trinita and Rifrullo in the San Niccolò area (all in florence)

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    Liberty 13.09.2014 at 2:29

    Thank you for this amusing and informative post. I love the pics, the advice and all the reader comments too.

    I am heading to Florence and Rome for my first time at the end of November. I plan to walk and take public transportation everywhere. Will I stick out like a sore thumb if I wear my cold weather trekking clothes? Such as fleece jumpers, North Face rain jacket, hiking boots, with my jeans?

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      GirlInFlorence 13.09.2014 at 11:10

      Hello! Thanks for checking out the blog, many people even here sport north face jackets so I wouldn’t worry about that. I might leave the hiking boots at home and wear regular boots (leather) like the ones in the article and jeans are fine. You should be fine 🙂

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    Mona 13.09.2014 at 15:19

    Thank you. Just threw in those little black shorts!

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    Mona 13.09.2014 at 15:41

    Hi again
    Loving this site for all the information. ladies, thanks again.
    I prefer a big meal at lunch and the dinner drink with appetizers work for me also. My husband also thought that was a good idea. Even though we love the thought of dining late and enjoying the evenings. Then relaxing

    My take away coffees I hope will be available, I am one of those women that walks around with my coffee and can’t wait for an Italian cup.

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    Miss Teaque 21.09.2014 at 11:46

    I love this post 😀
    I’ve been guilty of the occasional shorts while in Florence, I admit it. But always with flowing tops and definitely not super short – I don’t want anyone staring! 😀
    On the other hand, my husband and his friends should probably be hanging from the neck in Piazza della Repubblica to set an example for the rest of the hiphop/nba loving people out there 😉

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    peach 22.09.2014 at 5:11

    any uber hip plc where i can shop for street fashion?

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      GirlInFlorence 22.09.2014 at 16:51

      check out

      1. FLO, 30R Lungarno Corsini ( Think vintage pieces and one-offs by young designers which are donated by individuals or fashion houses, and profits are ploughed into local, socially-conscious projects.

      2. Boutique Nadine in Florence, Via dei Benci, 32, Firenze.

      3. there is a hipster shop on via dello sprone, where I lived call Bjork.

      Otherwise the main shopping streets run from train station to the Duomo cathedral and the Duomo to Piazza della signoria (where you will see zara, H&M etc). I also adore a store called Dixie, which has several locations in Florence

    About Me

    About Me

    Hi There!

    Ciao, I'm a curious American "Tuscan Texan" who has called Florence, Italy home for the past 13 years and now you'll find me between Firenze and Zug, Switzerland. Besides the blog, I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. You might have seen my articles in Lonely Planet and a feature on my blog in Forbes. This space is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling, eating and living in Europe with tips for weekend trips. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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