Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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An ode to the trash-bag puffy jacket


You know who you are. You could be anyone in Italy but one thing is clear, why are you wearing a jacket that looks like you strapped a trash-bag/bin bag to your chest?

Look, I am no fashion expert and obviously this is just my opinion and in jest but enough is enough! ;-).

I have lived in Italy long to unfortunately notice that this is a trend that is refusing to die. I get it, it’s cold and puffy jackets are the warmest available. I even have a puffy jacket. But I find it an offence to humanity if said jacket happens to be a ‘shiny black trash-bag’ jacket lined with fur. Just why? Is opaque not cutting it? Does shiny resonate with fashionistas in Italy? Perhaps this outfit should come next in the evolution of all things shiny.

At least his shoes are black

I remember when bright gold or silver shoes were cool here a few years ago. The kind that I would want to bounce a penny on and see disappear in a shiny graveyard. I dated a guy once whose shoes arrived before he did, and that was not a good thing. You should wear the shoes, the shoes should not wear you. 

I see this jacket even more than the long down jacket that everyone here in Florence seems to have, of course with a fur collar. You know which one I’m talking about, I think everyone born in 1980 has that jacket. They don’t come cheap either. Last time I checked in Universo Sport the average price was 400 euros. yikes! 

florence march 2013 Just had to get that off my chest, and on the flip side – Italians are 99% of the time amazing dressers. I rather like living in a country where people actually care about how they look when they are in public, unlike here. Just not the shiny-black-trash-bag-jacket that haunts my nights.

Happy Thursday 🙂


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Florence, Italy. When she's not at her day job as social media manager and content editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' Moscow mule and laughs with the girls.

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About Me

About Me

Hi There!

Ciao, I'm a curious American "Tuscan Texan" who calls Florence, Italy home for the past 11 years. I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. My bylines have appeared in Lonely Planet, Luxos Magazine, and International Living. This blog is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling and living in Italy, weekend trips around Europe, and a monthly roundup of interesting events. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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