Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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Your Ferragosto in Florence Survival Guide

03.08.2014 8 Comments

Your Ferragosto in Florence Survival Guide

03.08.2014 8 Comments

The magical month of August in Italy means many things: virtually empty Italian major cities, copious amounts of parking for tourists, buses that never come and that soul-crushing moment when you walk up to a restaurant or bar you’ve read about only to see that they are ‘chiuso’ from August 1- 25th or some variation of the sort. Yes my friends, it’s time to embrace ‘chiuso per ferie’ August, a period that bewilders some of us, namely because it seems so economically dumb to not work for 4 weeks, but that’s life. For me the concept of a month off is almost impossible, and for the kind of work that I do, very improbable. A great post about the tradition of the holiday can be found here, written by my friend Alexandra Korey.

Mu thoughts: It would be nice to have 4 or 5 weeks of holiday distributed throughout the year, so that the seaside doesn’t become saturated and outrageously expensive. Just plan on dropping from 30- 45 euros for an umbrella and chair on most private beaches this month.  When I tell people outside of Italy that  many businesses here close for a month, some people’s heads shake in a sort of disbelief believing that Italy is stuck in some whimsical idea of the past, while others embrace the idea of slowing down and enjoying time with family and friends. I can see both points, I really can – we came to this country and must embrace local traditions, even if it messes with our plans a bit. I can say that I never feel guilty taking more time for myself this month, Italy is always a wonderful place to remind you what’s important in life because your constantly met with challenges to overcome. Like a summer that almost constantly rains or is cold & grey, like #nosummer 2014, in its current glory).

One of my favorite walks is on Costa San Giorgio, from Forte Belvedere to Piazza Santa Felicita

 Walking in Bellosguardo, one of my favorite stomping grounds in August

Of course there are the exceptions to the ‘off in August’ card, like the many nameless people on temporary work contracts, who get little to no vacation and whose August will certainly be as sweaty with work as any other month. This probably represents most of the young people I know in Florence, though most are taking off at least a few days to a week. Or the ones that work in tourism, in the height of tourist season having the awkward position of explaining to people visiting that the restaurant they want to book tonight won’t be open for business while they’re in town. Obviously times are changing [somewhat] and many places are opting to close for only the week of Ferragosto, however that still leaves one simple question.

What is someone in Florence left to do on the 15th?

I have decided to make it my personal challenge to suggest a few cool things to do on the 15th and most of August, also so I know whats out there myself. I will also be here most of the month, except of [ironically] the week of Ferragosto when we will head to Rome for the weekend and then Corfu, Greece for a friend’s wedding. I was worried about what we may (not) find in Rome until BrowsingItaly saved me with this ‘Rome in August for Foodies’ post by two locals, Tavole Romane. thank YOU.  I have already made a list of events for the month but this post is specifically for Ferragosto, the 15th of August and some fun tips for what to do when here. Since I get asked a lot via this blog, if you are looking for a place to stay in town while here, here is my top choice, plus we’d be neighbors ;-).

A few things to know before you come, this summer has been the wettest I have ever experienced and you should have a plan b. if your plans involve being outside, the sun could be a glowing beauty at 1pm and quickly turn into a Florentine hurricane by 4pm, that’s just how it is lately. Also while I will keep this post updated the best I can, opening hours and dates can change faster than you can utter ‘Mamma Mia’ so just expect the unexpected this month.

Become a museum lover – even for a day

I get that not everyone’s idea of a good time is visiting a museum, but becoming a city with so many amazing works of arts, it would be a shame not to at least give them a chance. Luckily, many are open this Ferragosto (see below) which would make for a great after-lunch activity and I have a few suggestions to making a visit to them much more fun with a little help.

Uffizi Gallery

The Uffizi is a must-visit for so many reasons, seeing The Birth of Venus by Botticelli is just one of many famous artworks that can be gawked at in this enormous gallery. Yet I know personally how overwhelming it all can be. I left a few times in frustration that I didn’t really ‘get’ what I was looking at without an art-history degree and a little guidance that isn’t monotone. I really dislike being part of large tour groups due to the overwhelming boredom that usually takes place when being part of one so instead I recommend skipping a tour and downloading an app like this one by Arttrav which helps you discover each room, one by one. Via this app you can explore in detail the most special pieces and more interesting enough, the reason WHY it is important in art history, a topic that usually goes unanswered.

The Accademia

Home to the most famous derrier in town, “The David”, and before you go read more about Michelangelo’s masterpiece with this great book ‘From Marble to Flesh: The Biography of Michelangelo’s David‘ by Victor Coonin, a project by The Florentine Press. Discover behind-the-scenes secrets about The David that you never knew before, plus learn the reason why this 500 year-old statue continues to fascinate people every single day. I have no doubt that it would psych you before visiting The Accademia and don’t forget to take a selfie with the most famous man in town while you’re there ;-).

A list of other museums that are open August 15th include The Bargello Museum, The Medici Chapel, Museum of San Marco (one of my favorites), Palazzo Vecchio and the gorgeous Torre di Arnolfo, many Medici Villas, Palazzo Pitti and the Boboli Gardens, and the Museo del Novecento (Contemprary art). I will add to this list as I find out more information that I can guarantee. You can see the full list of Ferragosto Museum & Church openings with hours here, thanks to Firenzecard (I’m really impressed with just how many are opening their doors). Needless to say you won’t be bored!

Embrace the Ferragosto tradition of eating too much food 

The 15th of August is all about eating a huge lunch with family and friends, usually at home or at the seaside which will, as you can imagine, be filled to the brim with men in speedos. I have spent many a happy Ferragosto at home, making a huge roast or clam spaghetti, sipping wine and doing not much of anything – hoorah! The luxury of catching up on a few shows, reading some books, paradise during years that run thin with so many things going on every single day. My first advice would be to find a picnic spot in Florence, like Cascine Park or the beautiful Pratolino park with the colossal  (bus 25), invite a few friends and go shopping a few days before. Or take the number 7 bus from Piazza San Marco to Fiesole, a charming Etruscan hilltop town close to the city where you can picnic with an amazing view of Florence, an unbeatable activity! Wine, salami, pecorino cheese, fresh fruit is all you need for a nice lunch unless you decide to go gourmet and pack some homemade Sicilian Arancini Bomba, or roasted red-pepper hummus 😉 if you want to be a foodie fancypants.

While it’s only open for dinner and not lunch, the Feste del Mugello sagra is the perfect spot to enjoy a fun Ferragosto evening with friends. I went there this past weekend and was very pleased with my shaved truffle pasta, grilled Florentine steak, Tuscan-style beans and savory grilled bell peppers. The wine was decent and they have plenty of tables for big groups. I called ahead to make sure they don’t close on the 15th which means you’re in luck! Nothing says ‘Italian summer’ more than attending a local sagra, plus I made friends with a balloon guy who showed us a few tricks, fun for everyone and they have a few hay bales to liven up the country atmosphere ;-).


Does anything compare to the power of a good book?

When you’re done visiting museums, eating and enjoying gorgeous panoramic views in Florence, pick up a good book and get lost in a story that will inspire you to travel for years to come. I am total book nerd myself, I devour novels even if lately it’s been a little tough to find time to read. I found this cool list of Top Travel Memoirs in 2014 by Orbitz which has some winners on it as well as this awesome Barnes and Nobles ‘What to Read Before Coming to Italy’ guide.  Visiting Florence will be so much more fun after reading A Room With A View by E.M. Forster or The House Of Medici: Its Rise And Fall by Christopher Hibbert, a must-read to understand Florence’s most powerful family.


Remember that most people will be at the seaside on this day so unless you enjoy wading in a sea of people, I would lay low and stay in town – a good bottle of prosecco and a few friends is all your really need to make the most of this holiday. But if you insist on exploring a Tuscan Coast, this is a great list of where to go.

Check out a sand castle competition on the Arno (river) beach! 

A big thank you for Alexandra for reminding me about this event, now in its 4th year. Basically if you built sandcastles as a kid, you’re probably going to like this competition. Located at the ‘Easy Living’ Arno Beach (San Niccolo area in town) under Piazza Poggi, it starts normally around 3:30pm till 9:30pm (based on 2013). If I was here, I would totally embrace getting my hands dirty to create a sand masterpiece ;-).

Photo credit:



Today’s topic was part of our ‘C.O.S.I’ roundtable discussion, discussing ‘ferragosto’ and our perspectives and tips on this famous Italian holiday. And mark your calendars for today’s Google Hangout with our crazy group of expat bloggers in Italy. This will be your last chance for a while—we’re taking off for August, too! Anche noi, chiuso per ferie ;-). I also want to hear from you, what are your plans on August 15th in Italy? 

Here are some of the posts written by my accomplices

My love-hate relationship with Ferragosto‘ – Married to Italy
Ferragosto! Pirates, Family, And Eating Until You Explode‘ – Surviving in Italy
Ferragosto in Rome‘ – Rick’s Rome
Ferragosto‘ — Englishman in Italy

‘Insights into Ferragosto’ – The Unwilling Expat


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Florence, Italy. When she's not at her day job as social media manager and content editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' Moscow mule and laughs with the girls.

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  • Avatar
    Robin 03.08.2014 at 20:29

    I love C.O.S.I. projects! It’s great fun to see several different perspectives on the same topic every once in a while. Please keep it up!

    • Avatar
      GirlInFlorence 03.08.2014 at 23:10

      Ciao Robin! Thanks so much for reading the post and enjoying our little blogger round-table, it really is a lot of fun for us, and keeps us writing about subjects that maybe we touched on before but now have a totally different outlook on. I am really proud to be a part of this ‘club’ and I am sure we will keep it up for some time! Viva ‘C.O.S.I! ps. the google hangout with the public went really well too, we have to do another one in September

  • Avatar
    Alexandra 04.08.2014 at 10:06

    Georgy! thanks for the very generous shares of arttrav and The Florentine material in this post, I appreciate it a lot! A LOT!!
    There is already a list from Firenzecard about august 15th openings:

    • Avatar
      GirlInFlorence 04.08.2014 at 10:20

      Yay Alexandra, my pleasure – your app is awesome and you deserve the recognition as does the Florentine. I really do believe resources like these make a museum visit much more fun! Thank you so much for the firenzecard link, I’m sure my readers will appreciate it, it’s a little blurry and small to look at (or maybe I’m getting old) but with zoom on full blast all is good again!

  • Avatar
    Alexandra 04.08.2014 at 10:09

    Hey there is one ferragosto event – literally, only one – in the city that you didn’t mention: the sandcastle building party at the arno beach.
    Also, to be announced, TF & Yelp (ie me and me) are getting together to have a beach party on august 20th !! I hope you’re around (or maybe not, for your healthy and sanity). I will be here so figure might as well have a party.

    • Avatar
      GirlInFlorence 04.08.2014 at 10:18

      Can you send me a link to the competition? That’s awesome!! Unfortunately I will be in Greece on the 20th (coming back the 24th) which is a real shame, this sounds awesome. But can you guys pretty please have another festa in September?!

  • Avatar
    Rick Zullo 04.08.2014 at 16:34

    Wow, Georgette, this is great advice for anyone visiting Florence (or Italy in general); plan ahead and even so, be ready to adapt. Never would have thought of a sandcastle competition, but it looks like fun! Maybe someone will even sculpt “the most famous derrier in town” out of sand!

    • Avatar
      GirlInFlorence 04.08.2014 at 23:08

      Hey Rick, thanks for appreciating it, I am all about giving people options especially it can be a nasty surprise to find most businesses on a hot summer day. The sandcastle competition is a new development (have to pass credit to Alexandra for reminding me about this), now in it’s 4th edition but I love the idea especially since some of the previous winners really made impressive efforts! I hope someone sculpts the david’s behind, would be the winner for me 100% 😉

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    About Me

    About Me

    Hi There!

    Ciao, I'm a curious American "Tuscan Texan" who calls Florence, Italy home for the past 11 years. I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. My bylines have appeared in Lonely Planet, Luxos Magazine, and International Living. This blog is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling and living in Italy, weekend trips around Europe, and a monthly roundup of interesting events. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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