Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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Mobike Revolution: Bike-Sharing In Florence

24.09.2017 18 Comments

I knew the day would come when I actually would want to ride a bike daily. 

The #MobikeRevolution, dock-less city bike sharing, has arrived to the city of Florence and I have wanted to write about this for some time. Yet I held off in an attempt to share only when I’ve actually tried their service for a few weeks and now it’s finally time to report back on the blog. Additionally, it coincides quite nicely with this month’s Italy blogger roundtable subject on “modern” and to me nothing represents that more than a cool new mode of transportation to encourage people to use cars less and offer an alternative way to get around. 


Who is Mobike?

A bit of backstory: Mobike is a Chinese company that has only been running for a few years with huge success, it offers a service which has really taken off in cities everywhere from Milan to Manchester and soon, Thailand. Alessandro Felici founder of Evlonet is responsible for bringing this successful model to Italy and it has been reported that there are more than 4,000 models in Florence alone.

While bike-sharing has existed for some time in other areas of Italy, this is a new arrival to Florence and one that has many people excited. What makes Mobike unique is that there is no need to hunt for a bike dock, though there are optional bike-sharing docks around the city.

Join the “adorable” club: How to use MoBike and get a leg workout

When it comes to Mobike, you can’t miss their trademark orange and black design making them a bit of a novelty—thus causing more than a few smiles by charmed passerby in the city.

Don’t be surprised if people tend to stare at your while you use them or ask questions about its functionality, it’s still “new” to Florentines and visitors alike and like anything new in a city known more for what’s old, getting used to such a service takes a little time. The aluminum bike comes with orange wheels, a basket and bell, there are no gears and it runs on a single speed but there is an adjustable seat which helps because these babies are small.

The first step is downloading the MoBike app and creating an account that needs to be verified using an (Italian) cell phone number. I’m not personally sure if it works with a phone number outside of Italy but I’m hoping someone reading this post can shed light on that question and leave a comment below. * update – I have heard you can use an-out-of-Italy phone number to register, I can’t verify that myself but hoping more people will comment and share their experiences on this post. 

Using the Mobike app, all you need to do is find the nearest bike and press “unlock” to scan the QR code located on two areas on the bike to unlock it. At this point you can start your journey straight away. Once you arrive to your destination, and at an authorized bike-parking area (which in Florence might just be an empty wall or curb. The “rules” on where to park are still vague – but, you can manually lock your bike and be on your merry way feeling pretty smug about your thigh workout.

The app is free to download and shows an easy-to-read GPS map of available bikes scattered around the city. On the chance that there is an issue with the functionality of the bike or the lock, it is possible to report the problem through a special form on the app. This is nice because they certainly won’t stay virgins much longer (sorry mom).

Since August, I have been using this service a few times a week and I’ve seen MoBike’s colorful presence in every single area of Florence, from Isolotto to Settignano and even surprisingly as far as Galluzzo. Of course if you want to be sure, they tend to gang together  in the historical center around the Santa Maria dei Fiore (Duomo) and the Santa Maria Novella train station. Naturally due to its ease of use, people have taken to it like a river rat enjoying a buffet dinner in the Arno river. 

I like to hum Katie Melua’s “Nine Million Bicycles” hit and share a knowing smile with those straining their thigh muscles up a hill on what is a very heavy bike to use on a daily basis. Hell, even Hercules would struggle up a hill with these. 

Of course nothing is perfect, some of which is outside of Mobike’s control.

The city of Florence has a serious lack of bike-paths or instead has ones that are intermingled with pedestrian walkways (along the Arno) which can make it tough to ride safely in crowded areas. This is no news to those who use a bike on the daily but it might come as a surprise for out-of-town visitors who are accustomed to more organized bike lanes (feel free to write our major, Dario Nardella). So far I haven’t had many issues finding or using a bike though I imagine after a bit of wear-and-tear on the very unforgiving Florentine cobblestones, that number might increase in the near future.


  • Super-simple to use, app is very user-friendly with the only requirement being you having an Italian number
  • Great interactive map shows where bikes are located around the city, plus you can reserve any bike 15 minutes in advance
  • Super cheap – 30 cents for 30 minutes, soon this rate will be increased to 50 cents.
  • Adjustable bike seat (still a bit short though).
  • Bikes are dock-less, which means you can park in any bike spot, or wall hehe, around the city
  • Payment service is easy to use and quite efficient, after the initial 1€ deposit, you can put 5€ increments to start riding straight away.
  • Many bikes in Florence means you won’t have to walk far to find one!


  • Small, made for body types that are a bit shorter than my 5 9” body frame. Plus, I feel like a little like a kid when I ride MoBike
  • Really heavy for those who aren’t used to riding bikes daily. Plus, there are no gears and even a short ride can be a sweaty one, even on flat ground.
  • No prompt when the ride ends, you have to manually lock the back wheel which could be easy to forget.
  • The “authorized parking” areas are vague which often leads to clustered MoBike’s left in random places.

Have you used MoBike yet and if so what do you think of how its affected Florence? So far I’m a fan! 

Italy Roundtable
This blog post is part of a series called The Italy Blogging Roundtable. Every month our group of Italy based writers takes on a new theme, this time “modern,” my fellow cohorts have added their contributions that you read below via the links. As per usual, your stories are welcome too. Sharing is caring and make this gal happy by leaving a comment or sharing this post.


At Home in Tuscany

Bleeding Espresso


Italy ExplainedWhere to See Modern & Contemporary Art in Italy

Ciao Amalfi –  Francesco Clemente’s Standing with Truth for Ravello 2017




Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Florence, Italy. When she's not at her day job as social media manager and content editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' Moscow mule and laughs with the girls.

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  • Avatar
    BillT 26.09.2017 at 9:09

    I tried to use them while in Florence in August with a US mobile phone. I was able to put money on the App but was not able to unlock any of the 10+ bikes I tried to unlock. Kept getting an error message saying I was out of my coverage range. Was a bummer as looks like a great way to get around Florence. Still trying to get my money refunded w/ no luck yet.

    • Avatar
      GirlInFlorence 27.09.2017 at 17:36

      Good to know, in August the bikes were a bit buggy so that could have been the issue..

  • Avatar
    Carolyn 27.09.2017 at 16:00

    I had no problem registering in the U.S. with a U.S. number.

    • Avatar
      GirlInFlorence 27.09.2017 at 17:35

      YES, thank you for answering this.. I’ll update the post

  • Avatar
    Angie 30.09.2017 at 15:03

    Firstly: love love love your blog; you have made my first couple of weeks living in Florence again (after almost 20 years), so much easier with all your fabulous recommendations. Thank you! Truly, it’s been my go-to for “all the things” that I love so much about this city, and little reminders of the hidden gems and new things to explore.

    Re the bikes: I also agree with what you say about the size of the bikes, teeny-weeny, so pleased to hear it’s not just because I am a curvy tall girl. It’s super handy services, and the availability is good, but I also found myself “wrangling” the bike rather than “riding” it. In short, great for little trips on the fly, probably not something I would use as a replacement for having my own wheels (which is another challenge/nightmare/fiasco).

    • Avatar
      GirlInFlorence 02.10.2017 at 8:53

      I’m really happy to hear that Angie! I have found so much motivation from lovely comments such as yours so thank you, really.

      The bikes are heavy and a little awkward (and someone told me the other day that the parts used on the bike are a bit questionable when it comes to the “eco-friendly” angle they are pushing, this is something I need to do more research on. I would consider them a great solution for short-but necessary rides around town. I use it to get from my side of the river to the gym or the morning market etc. Good luck with getting a bike here, I know it can be tough!

      • Avatar
        [email protected] 02.10.2017 at 21:19

        Sorry if I come across uninformed, but is there a ‘bike issue’ in Florence or something ?

        • Avatar
          GirlInFlorence 05.10.2017 at 10:03

          In the sense that they get stolen, yes. We didn’t have bike-sharing before this so it’s a game changer for many of us who don’t own bikes or had ours stolen.

  • Avatar
    mario 17.10.2017 at 9:04

    do you need internet connection to unlock AND lock fhe bike? say you connect to wifi to unlock if. can you just then leave widi connection and manually close it and it stop charging you? thanks!

    • Avatar
      GirlInFlorence 17.10.2017 at 12:29

      I haven’t yet tried but it has always ended the trip when I manually locked the bike. I’m pretty sure whether you are connected to the internet doesn’t matter.

  • Avatar
    Christophe 25.10.2017 at 18:03

    I have a phone number from France. I am able to unlock and lock the bikes but my account is not charged for my rides. Lucky me but it’s confusing!

  • Avatar
    Ricardo 06.01.2018 at 10:52

    First and probably last Mobike experience today. The seat is just not high enough for anyone over 5’6″ (c.168). My inseam is 32″ (81cm) and there was no way. Very hard from a stop with lots of strain on the knees. If it were higher in the seat it would have been very useful. As it is, I really cannot see using it. Looking for a bike, I guess.

    • Avatar
      GirlInFlorence 07.01.2018 at 17:02

      You are not wrong about the bike being low, I’m 5’9′ and it’s tough for me too. The good news is that a new bike-sharing company just came to Florence and their bikes are more for normal humans. Here’s the link

  • Avatar
    Gordie 31.01.2018 at 22:33

    I live in Torino and I have no trouble unlocking and using bikes with a US number. I agree with everything you said about them. They look cool, they are heavy as hell, and they are small. I think they also feel heavier than they are because they have solid rubber tires and there is an electric system that drives the lights, GPS, and locking mechanism and this system must be charged by your pedaling. I have a bike in my apartment but for a quick trip I find myself spending 0.30€ to use this vs. dragging mine up and down the stairs. Definitely a thigh workout. And the app is pretty slick and even keeps track of your trips and distance.

  • Avatar
    Chris 29.05.2019 at 22:00

    Spot-on review of the Mobikes, especially the height part. I was always hunched over riding them. And my knuckles were white from holding on tight because of the rough ride over the Florentine cobblestones. They’re great if you want to avoid a long walk…riding a Mobike will cut in half the time it takes to walk from Pza SM Novella to Pza Santa Croce. I used Mobike in April 2019.I had an Italian sim card in my iPhone. and had no trouble using the app or being overcharged.

    • Avatar
      GirlInFlorence 01.06.2019 at 9:50

      Thanks for taking the time to comment. Luckily now that it has been awhile they’ve introduced some larger bikes which make it easier on tall people like me but they still are heavier than the average bike.

  • Avatar
    Mai 10.07.2019 at 21:56

    The bikes work with any telephone number. I have used them in Mantua with an Irish phone number, no problem. And really why would you recommend something without trying it yourself first.

    • Avatar
      GirlInFlorence 11.07.2019 at 11:26

      I have tried it many many times 😉 but I have an Italian number so I have no idea if it works for international numbers or not. Thanks for the comment.

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    About Me

    About Me

    Hi There!

    Ciao, I'm a curious American "Tuscan Texan" who calls Florence, Italy home for the past 11 years. I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. My bylines have appeared in Lonely Planet, Luxos Magazine, and International Living. This blog is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling and living in Italy, weekend trips around Europe, and a monthly roundup of interesting events. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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