Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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Locals I Love – Chiara Brandi



This week we are chatting with a true Fiorentina, Chiara, whose bright smile you can’t ignore. I met her through blogging circles and I welcome any chance to get a little insight into how she manages it all, being a smart and accomplished Marketing manager, mom and blogger while also looking pretty cute at the same time. When I decide to have kids one day and not just a beagle puppy, Chiara will be hearing from me ;-). This Wednesday morning, let’s get to know a Florentine in Florence!


Name: Chiara Brandi

Nationality: I’m proudly florentine aka Italian
Profession: marketing manager and blogger (and mum, also)
Favorite drink: Red Martini

How long have you lived in Florence and where are you from originally?
I was born in Florence and I almost always have lived here, except when I was at University, I completed a one-year exchange program in London and when I started my professional life, I moved for a while in Bologna. But, finally, I feel at home only when back in Florence.

What are you up to in Florence? Work, daily life, passions?

I love the perfect balance of this city that is between a small village where everybody knows each other, and international city with a wide offer of cultural events, party, restaurant, bars and nightlife, especially during these most recent years. You can spend an afternoon in a modern art exhibition and spend the day after in the countryside at a food sagra (festival), it makes your life easy and interesting at the same time.



What annoys you about Florence? Tell me the truth!
The spirit of most of the Florentines that DO NOT want novelties and changes: this is one of the worst attitude we have, we fear innovation. This will never change the spirit of the city to that of an authentic international attitude, and this I feel is a great loss. I hope this could change in the future.


Do you think life in Italy is for everyone? Why does it work for you?
Personally I feel that life in Italy is getting worse and worse. We have no vision of future, even if we have much more attitude than any other country to overcome the crisis with our ability and knowledge. Even if you are young and have some innovative ideas, the system do not encourage you to play your cards. Sometimes I seriously think about moving away…but, at the end, the quality of life here is still one of the best in the world and we always find a way to survive to our bureaucracy and lack of innovation.


Very well said, Chiara, I agree with you 100% about the system not helping you realize your potential here in Italy. I often say that exact thing. What advice would you give a person who has just arrived?
Be very very patient, take it easy which gains you respect during the queues!


Three finds/places everyone should know about in Florence?
Giardino delle Rose, lovely place to see a wonderful city landscape
Oltrarno, the real authentic city centre
Orti Dipinti, hidden community-garden, an example of new attitudes in the city


I Have to check out this ‘orti dipinti’ thanks for the tip! What’s the weirdest thing you have seen/experienced in Italy?
Crowding people who want not respect any queue(line)…I hate this attitude…happens only here!


What can you do here and nowhere else?
Enjoy your life, enjoy your friends, enjoy great food


Chiara with Cooking school owner and fabulous person, Velia De Angelis


SO true! How did you make friends and assimilate?
In the past, most of my friends was schoolmate or colleagues. Now, a lot of “online” friends met on socials or linked to my blog are also “real” friends…like you! And I love it!


I am the lucky one to have met you Chiara, keep on staying fabulous, now my favorite question… Favorite food? 
As Tuscan food, Ribollita without any doubt.


If you had to make up a tagline for the city that you truly believe – what would it be? Be creative!
Live Florence, you will love it!

Thank you so much Chiara for agreeing to be one of my ‘locals I Love’, you provide a very real point of view from a Fiorentina DOC and I appreciate that! I recommend following Chiara on twitter, and via her awesome blog, Forchettinagiramondo.





Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Florence, Italy. When she's not at her day job as social media manager and content editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' Moscow mule and laughs with the girls.

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About Me

About Me

Hi There!

Ciao, I'm a curious American "Tuscan Texan" who calls Florence, Italy home for the past 11 years. I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. My bylines have appeared in Lonely Planet, Luxos Magazine, and International Living. This blog is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling and living in Italy, weekend trips around Europe, and a monthly roundup of interesting events. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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