Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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Town of Sansepolcro and the historical Palio della Balestra

03.09.2013 5 Comments


This coming weekend I am joining a group of Italian bloggers and special guests {Ernesto de Matteis, Gian Luca Sgaggero, Milena Marchioni, Ramona Pizzano, Valentina Dainelli, Valentina Piccini }  for a trip back into time to visit the ancient town of Sansepolcro in the province of Arezzo. Legend is that saints Arcano and Egidio returned from the Holy Land and stopped in this valley and, thanks to a divine sign, they decided to stay and build a small chapel there to host the Holy Relics they’d brought from Jerusalem.

Best known for their famous Palio della Balestra {this year on September 8th} dating back to 1594. According to the official site

“Large numbers of citizens dress in mediaeval costume and the evocative Piazza Torre di Berta becomes the site for the historical competition of the “Palio of the Ballestra”, during which the crossbow-men of Sansepolcro challenge those from Gubbio in neighbouring “Bella Umbria”. In the morning, as an ancient custom requires, the Herald proclaims the challenge against the rivals. In the afternoon, after the crossbows are blessed, the crossbow-men come into the square after the flag-throwing exercise is completed. For both of these displays, Renaissance costume is worn, inspired by the paintings of Piero della Francesca. The challenge between the towns of Gubbio and Sansepolcro has very ancient origin: in a document dated 1619, the crossbow-men of Sansepolcro invite those from Gubbio to take part in the Palio of Saint Egidio on the second Sunday of September.”

This is why I love Tuscany – stories like that are in abundance and you can’t help but feel a sort of pride when seeing all of these beautiful diverse towns, annual events dating back hundreds of years and the townspeople who participate in them generation after generation. 

The blog tour is organized by Advertigo aimed at promoting the tradition of this palio and the culture of this region. I am really pumped for what seems like a pretty awesome weekend in a place I don’t know anything about. Wine will be drunk, medieval banquets to be tasted, museums will be visited and I may mingle with some crossbowmen. Also, we will also visit a town I am curious to visit – Anghiari (best known for the famous battle in 1440 between Florence and Milan and which inspired Leonardo di Vinci’s famous lost fresco ‘Battle of Anghiari’ – thought to be hidden in the Palazzo Vecchio.

Allright by this girl and you better believe I will write all about it! Stay tuned…

 You can follow the action with hashtags #ttexperience and #ttpaliobalestra. 


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Florence, Italy. When she's not at her day job as social media manager and content editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' Moscow mule and laughs with the girls.

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  • Avatar
    millybimbieviaggi 03.09.2013 at 14:51

    I can’t wait!!! 😀

  • Avatar
    sphimmstrip 03.09.2013 at 15:10

    Great Georgette, happy to read your post!
    See you soon in Sansepolcro, I think Palio della Balestra will be a wonderful experience! 🙂
    Thanx to Advertigo for this opportunity!!! 🙂

  • Avatar
    Suzan Roll 23.05.2016 at 21:38

    I realize this is an older post but we will being going this Sept 11. Do you know anything about the parking situation in Sansepolcro? We are driving from Trequanda that morning.

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    About Me

    About Me

    Hi There!

    Ciao, I'm a curious American "Tuscan Texan" who calls Florence, Italy home for the past 11 years. I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. My bylines have appeared in Lonely Planet, Luxos Magazine, and International Living. This blog is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling and living in Italy, weekend trips around Europe, and a monthly roundup of interesting events. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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