Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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Fun February in Florence, chocolate fair, carnivale, and Valentine’s day deals..

11.02.2012 3 Comments

It may be colder than I personally like in bella Firenze but that doesn’t mean that there is a shortage of activities going on around town. Besides the ever famoso carnivale all over Italy, there are many things to do if you would rather stay in Florence, including overdosing on hot chocolate and getting in touch with your “cultural self”.

After work last night I happened to wander through the chocolate fair currently going on in Piazza della Repubblica ( last year it was held in Santa Croce ) and the smell of chocolate that was radiating through the piazza , was simply DIVINE. Among the various stands are numerous choices to satisfy any chocoholic’s craving including the classic cioccolato caldo/ hot chocolate, chocolate fountains, special choco designs, a “ciocco bike”, and of course truffles.

Chocolate shoes, (almost) looks to good to eat


choco treats!

Info about this years fair:

Runs from the 10-19 of February , hours are Mon-Thur 10-20.00, Fri-Sun 10-23.00. website is here 

What to do on Valentines Day this year whether your in love or not? How about visiting one of the state museums with a friend for half the price? Yep this 14th there is a new initiative for couples ( or any two people looking to go ) to visit any state museum for the price of just one ticket. Why not grab a hot chocolate at Piazza Repubblica and then head over and discover your artistic side. The official museum site is here.

I also noticed after posting about carnivale in Italy that there is a medieval carnival in Calenzano which is about 30-40 minutes outside of Florence. I posted the program pdf below ( in Italian ) . The event takes place on the 6th of March ( a sunday ) and a procession of around 500 locals around the Calenzano  area will enter a “time machine”  that will arrive at Piazza Vittorio Veneto around 14.00 to salute the voice of the puppet/king of carnival , whose effigy which will then be burned at a pyre around 18:00. There will be games/ races/ competitions to compete for the famous “tower of gold”. All of the info is here

official program


enjoy your February, stay warm and choco-satisfied…hopefully tomorrow me, t-man and the Italian fam will head to Vallombrosa to check out the famous abbey and explore the gorgeous forest and perhaps see some snow. We all feel the need to search for some considering the dubious snow-promising weather reports that haven’t delivered so far.  Liars! 😉


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Zug, Switzerland and Florence, Italy. When she's not at her day job as editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' flat white and laughs with the girls.

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  • Avatar
    Florence 05.01.2014 at 22:51

    And don’t forget our special Uffizi Valentine’s Day tour 🙂 It is a special tour among art and love, discovering the most passionate romances in history and how the most famous painters in the world depicted them.

  • Avatar
    Florence 07.01.2014 at 17:53

    Thank you 🙂

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    About Me

    About Me

    Hi There!

    Ciao, I'm a curious American "Tuscan Texan" who has called Florence, Italy home for the past 13 years and now you'll find me between Firenze and Zug, Switzerland. Besides the blog, I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. You might have seen my articles in Lonely Planet and a feature on my blog in Forbes. This space is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling, eating and living in Europe with tips for weekend trips. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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