Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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“Fashionista” for a night at Vogue’s fashion night out in Florence


The much anticipated Vogue’s Fashion Night Out in Florence finally happened this past Tuesday to a huge fanfare congregating in Florence’s very busy historical center. We had to note that the effort put into this event was quite impressive. Statues of legs in the most ‘fashionable’ intersection was just one of the many cool displays we spotted around town. Everywhere we went there was some sort of cool event going on from aperitivos, dinners, cocktail parties, photo shoots – it felt as if we were in Milan. We started off at the Odeon Bistro at Piazza Strozzi for a glass of champagne and oysters (or rather one oyster) before embarking on a fashionable foot-journey in the night.

After we left the Odeon Bistro (still hungry) we planned to meet the Yelp Firenze group at 9pm in front of the Swatch store in Piazza Duomo. Upon entering the store I was forced to take a photo with two models wearing all white – not awkward at all.  At least they gave me the Polaroid straight away. Already around 8-9pm the streets were filled up with people coming out to see what Vogue had to offer. Music was radiating at every corner and we can already tell this was going to be a fun night.

One of our first stops was BP Studios on via vigna nuova to visit a friend of mine and to see their special “wool-making” window presentation – learn how high quality knitwear is actually made. They had a beautiful vintage machine brought from their factory for the occasion. Inside were rows of different colored spools and even some “homework” that the ‘fabrication artists’ leave themselves on a daily basis. The store next door had live models in the window and I couldn’t help but feel bad for them as people literally had their face to the window, a bit like the staring game. Who blinked first?

Many of the stores offered free cocktails – my favorite was a fabulous pink vodka one. The people serving the drinks also happened to be nice eye-candy as well, oo la la!  I couldn’t help but think this would never happen in America. Luckily Italians aren’t big drinkers so the streets weren’t reduced to mayhem or too crazy like it tends to get during notte bianca. 

One of the coolest things that we saw (literally) rolling around were cute “fashion cabs”. Golf carts specifically for the event taking people around the center of Florence. I wanted to hitch a ride but sadly they moved a little too fast even for me. Also on display were special clutch handbags inspired by “cat woman” from the new Batman movie. Perfect for storing your lipstick and/or small boomerang

We spotted this artistic setup in Piazza Goldoni – all the hip art-retro water jugs a girl could want. Beautiful colors and just one of the many set ups around town during this fashion night out. I am very happy that we went, it really made a normal Tuesday in Florence a special one. Great job Vogue Italia! Time to go and perfect my catwalk. 😉


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Zug, Switzerland and Florence, Italy. When she's not at her day job as editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' flat white and laughs with the girls.

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About Me

About Me

Hi There!

Ciao, I'm a curious American "Tuscan Texan" who has called Florence, Italy home for the past 13 years and now you'll find me between Firenze and Zug, Switzerland. Besides the blog, I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. You might have seen my articles in Lonely Planet and a feature on my blog in Forbes. This space is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling, eating and living in Europe with tips for weekend trips. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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