Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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Vogue’s Fashion night out in Florence, cocktails & Ferragamo

13.09.2013 No Comments


Vogue’s Fashion Night Out in Florence {#VFNO2013} can be summed up using a few words – free cocktails, crazy outfits, plenty of shoes with no socks and the most traffic stores on lonely via tornabuoni received in one day (from … non-rich tourists).  Basically its a chance for your average person (me) to wear a fun blazer, put on too much lipstick and wander into stores where you could never actually buy anything.

One of the funniest moments of the night happened as I was walking to meet my friends in Piazza Strozzi. Goldenpoint (stores that sells tights and swimwear) was handing out plastic bags emblazoned with their logos to a large crowd outside and you would have thought those bags contained Leonardo da Vinci’s lost painting with the way people were clawing at each other to grab at one. The irony  was that there wasn’t anything inside any of the bags and you could see the acute disappointment on people’s faces when they discovered this, a big grazie tanto {fanculo) goldenpoint.

I wasn’t really sure what to expect from the night but I just planned on wandering. I did happen to run across the famed Yamamay flash mob in Piazza della Signoria. When I caught up with my friends, we ended up heading over to Space store on via tornabuoni for a free martini & prosecco cocktail to start the night’s adventure. They have a really neat outdoor space that is very beach-like {high-end of course} and we lounged on the chairs to properly people-watched since everyone had their fancypants outfits on.

High high heels, colorful loafers, a lack of smiles, so many hipster glasses I lost count – oh and yes there were some skanky outfits as well — it was a bit like Halloween where in theory you could pretty much get away with wearing anything via the assumption that it was, ‘fashion.’ We loved every moment. 

Colorful pants and no shoes – these Italian men blended in perfectly

I knew the Ferragamo museum was granting free entry during the event, so we headed over to take a trip back in time in the wonderful world of artisan shoes. Momentarily distracted by the free prosecco and beautiful store displays in the shop, we gazed at pictures featuring famous film stars covering the walls among the pricey shoes, bags and accessories.

The Ferragamo museum itself was a really fun experience. We spotted shoes featured in famous films such as Dorothy’s ruby-red shoes from the Wizard of Oz or on the other extreme, really creep-tacular ones with skeletons and dinosaur eggs used in what was surely a Scandinavian production. It was neat to check out and if you are looking for a break from Renaissance art — it’s a good place to visit {6 euro entry fee}.

The biggest highlight of our night was the magical Tommy Hilfiger store. You remember Tommy Hilfiger right? Me and my friend Gianna reminisced about the one-time realty show featuring the famous fashion designer’s whiny daughter complain about being too rich. I would love that problem! The store was open to the public and had a really awesome smiling DJ playing fantastic music along with a fun step-and-repeat area in the store where you could take paparazzi-like photos while sipping spritz’s and trying on clothes.


dancing with the hottest mannequin in town.

I have to say, we spent not even one euro and had an absolute blast. I really like this event even more so than notte bianca if I am 100% honest. Mainly because it is a lot less crazy, you can actually walk around and not feel the body heat of 100,000 people — and it’s a chance to pretend like you are a V.I.P shopper even if just for a nanosecond.

You can reach about the success of this night in Florence in Italian here.

Were you there? What events did you participate in and What did you think about the VFNO this year?


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Zug, Switzerland and Florence, Italy. When she's not at her day job as editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' flat white and laughs with the girls.

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  • Avatar
    Escaping Our Comfort Zone 13.09.2013 at 21:24

    Now THAT looks like it was a ton o’ fun! I have to ask, though….how on earth do those women walk the cobblestone streets with those crazy heels on???

    • Avatar
      ggnitaly84 13.09.2013 at 23:15

      you know what? I have no idea either! I gave up on that long, long ago..

  • Avatar
    Kristen 13.09.2013 at 23:51

    Hi. My husband and I are coming to Rome and Florence mid October. Do you know of any fun events taking place we shouldn’t miss? Any “can’t miss” cafes etc? Thank you ! We’ve never been there and I’m so excited!!

  • Avatar
    D 13.09.2013 at 23:54

    I still much prefer this to the Notte Bianca, but was somehow less enthused this year. I’m not sure if my low expectations last year (and then leaving feeling elated) led me to too high expectations this turn….or I felt something was lacking this year. More shops with free stuff maybe? (uh, nice free stuff….Goldenpoint….haha) Ifeel like I went home with a haul last time. Maybe this year I saw more teens and tweens….boh. Anyway, it was still fun and a CHEAP way to spend a night. 🙂 And I agree, it’s also a great opportunity to go in shops I’d normally never enter normally.

  • Avatar
    shecomesfromboston 15.09.2013 at 18:33

    Brava! I almost launched into the crowd for an empty bag too…thankfully I didn’t! PS the trick to heels: almost all weight on toes and watch Talk about a stressful stroll!

    • Avatar
      ggnitaly84 15.09.2013 at 22:22

      Goldenpoint could have at least thrown in a free pair on socks ;-). good tip for heels, it’s been awhile since I’ve worn them myself (I’m pretty tall..).

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    About Me

    About Me

    Hi There!

    Ciao, I'm a curious American "Tuscan Texan" who has called Florence, Italy home for the past 13 years and now you'll find me between Firenze and Zug, Switzerland. Besides the blog, I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. You might have seen my articles in Lonely Planet and a feature on my blog in Forbes. This space is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling, eating and living in Europe with tips for weekend trips. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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