Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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Hard Rock Caffe Firenze & Night-walking

15.06.2012 No Comments

Hard Rock Caffe Firenze & Night-walking

15.06.2012 No Comments

After one long day this week all I wanted to do when I got home was flop on the couch and go to bed early. Of course, after logging onto facebook I happened to come across Hard Rock Caffe’s fan page promoting their one-year anniversary of opening in Florence and invited people to come down and grab their legendary burger for only 71 cents. Say what?!

To be honest, I don’t normally crave American food when I’m in Italy. I grew up in a city in Texas where Mexican cuisine ( and of course BBQ) were more of the traditional fare. Hard Rock as a franchise is pretty expensive (14 euros for a burger?) so it’s not somewhere me and t-man normally frequent. Of course we couldn’t beat 71 cents and I figured why not use the opportunity to head into the center for a night-time walk.

When we arrived we spotted the massive balloon entrance, staff sporting multi-colored wigs and a huge guitar-shaped cake taking center stage in the waiting room. I mentioned the deal to one of the wig-wearers only to be told, “no” then “yes” then “no” (clearly not all of the people working there were informed) and just as we were giving up and leaving – “pink wig” told us to sit at the bar and wait for her. Righty-o ma’am! We sat down and possibly the friendliest waiter in Italy arrived more excited than we were about this 71-cent burger. We ended up eating too much and downing one too many coca-cola lights (as you should since they are 3.50 a pop!).

Of course being the gluttons that we are, we were able to psychologically justify getting the brownie-ice cream dessert which was as you can imagine, divine.

Afterwards we both we’re about to burst so a long walk around the city was most definitely in order. During the day Florence is filled with large tour-groups following sunflower-toting guides, students, honking cars and general chaos. Lucky for us, it was a beautiful night with a slight breeze flowing. Taking the time to walk around absorbing the scenery always reminds me why I chose to live here, this city is a visual feast for the eyes. Minus the fact that gypsies were using the public water fountain in Piazza Annunziata to wash their clothes.


Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Florence, Italy. When she's not at her day job as social media manager and content editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' Moscow mule and laughs with the girls.

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  • Avatar
    Pierotucci 15.06.2012 at 16:44

    As they say – I was day late and 71 cents short. Looks like you had fun. So what’s the deal with the 4th of July – any happenings the expats should know about?

    • Avatar
      ggnitaly84 15.06.2012 at 16:48

      it was pretty cool namely because we are cheapos. 4th of july, this is what I got from afriendinflorence

      Independence Day
      L’Associazione Toscana USA onlus vi invita a celebrare la festa dell’Indipendenza USA
      Patrocinio: Comune di Scandicci, Comune di Firenze e Consolato USA Firenze
      DOMENICA 1 LUGLIO dalle 17:00-24:00
      Giardini del Castello dell’Acciaiolo – Scandicci
      Dove: Castello dell’ Acciaiolo, Via Pantin, Scandicci 200 metri dalla fermata del tram RESISTENZA
      Giochi: Disc Golf – Pallavolo – Flag Football – Angolo per i bambini
      Falconeria La “Big Band” di Scandicci
      Inni Nazionali con Letizia Dei Francesco Schina Trio Story Board
      17:00-17:45 Inizio Giochi 17:45-18:30 Falconeria con Nando 18:30-19:00 Inni Nazionali con Letizia Dei
      Seguito da un benvenuto dalle autorità
      19:00-20:15 Big Band Filarmonica Vincenzo Bellini di Scandicci 20:30-21:30 Francesco Schina Trio 21:45-23:15 Story Board
      Con la partecipazione di:
      Associazione La Melagrana AUSER AVO Casa Alessia Casa del Popolo Casellina Casa del Popolo Vingone Insieme Croce Rossa Italiana – Scandicci Kinesia aps Libera Scandicci Lo Spazio delle Donne Misericordia Lastra a Signa – sez.Scandicci Oratorio Salesiani Torregalli P.A. Humanitas – Scandicci Proloco San Vincenzo a Torri Soci Coop sez. Scandicci Spingi La Vita

      • Avatar
        Pierotucci 15.06.2012 at 17:14

        doesn’t talk about a BBQ – what kind of 4th doesn’t have a BBQ!!

        I’ll be having a BBQ on the 4th at my place, if you can get there you are invited!

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    About Me

    About Me

    Hi There!

    Ciao, I'm a curious American "Tuscan Texan" who calls Florence, Italy home for the past 11 years. I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. My bylines have appeared in Lonely Planet, Luxos Magazine, and International Living. This blog is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling and living in Italy, weekend trips around Europe, and a monthly roundup of interesting events. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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