Girl in Florence aka Georgette Jupe

I started this blog as a writing outlet for me to share what it is I adore about the beautiful city of Florence and Italy also sharing travel tips and stories along the way. Now 'Girl in Florence' includes advice for Florence, artisan features, interviews with locals, tips for life in Italy and travel posts from all over Europe. I'd love to think of myself as a fearless badass but If I am keeping it 100% real on this blog a quote that I sort of live by is"I haven't failed. I've just found 10,000 ways that won't work." I hope you enjoy this journey with me.

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Taste Florence, why not attend some FREE fuorditaste events..

07.03.2012 No Comments
Taste event poster including location and date
any chance to eat amazing food, I’m there!

The amazing Food festival, food being served

Taste fair Florence is coming to town, which means food, food, and did I say food? So for those who are new to taste and wonder what it is, you can check out the article I wrote for The Florentine here or read below.

The 7th edition of the fair is dedicated to excellence in taste and food lifestyles. Taste is the Italian fair dedicated to good eating and good living attended by the top figures in the international gastronomic and catering trade as well as an increasingly growing public of passionate foodies.

Basically an interactive trade fair for all those connected to the food world and unlike the Pitti Fashion shows, taste invites the public to join. There are different opening hours for those working in the food trade and the general public. This is starting this weekend on the 10th ( and some events even before) so for more information and to buy your tickets in advance, check out their website The price per ticket is € 15.

I have never personally been to taste, but this is something that is right up my alley (anything involving food and wine normally is.. ). What is really interesting to me is all of the events surrounding taste more appropriately called fuoriditaste or “outside of taste”. More than 100 different events will be taking place all over the city offering special tasting menus and all sorts of interesting food-related activities. There is a great interactive list of these events here Many of the tasting menus can be a little pricey so I will list events in fuoriditaste that are free, a word I and my friends can appreciate.

  • 08.03.2012 |6.30 pm – 8.30 pm | Galleria di Palazzo Coveri, Lungarno Guicciardini 19, Firenze Cake Thinking – Mostra personale di Marina Calamai- Vernice, free drink to inaugurate her exhibit about all things “dolce”, Free Event by invitation, For info: +39 055/281044 ,
  • 09.03.2012 | 4.30pm | Pampaloni, Via Porta Rossa 99r, Firenze : The Green Gold (by Bronte) Served With Silver, Free Event. For info: +39 055 289094, 
  • 09.03.2012 |6.00pm | Riva Loft Florence, Via Baccio Bandinelli 98, Firenze
  • Champagne Update – The Best 99 Maison Of Champagne Edition 2012-2013, Free champagne tasting Event – reservation required, For info and booking: +39 055 7130272,,
  • 09.03.2012 |6.00pm – 9.00pm | Four Seasons Hotel – Della Gherardesca room : Borgo Pinti 99 Firenze, Tasting Of Franciacorta Contadi Castaldi. “The Soul Of Land”: From Satèn To Soul Satèn. Free Event – reservation required, For info and booking: Contadi Castaldi, Claudia Spada +39 030 7450126 ,;
  • 09.03.2012 |6.30pm – 9.00pm | Via della Mattonaia, 22a/22 Firenze, Blooming Marvellous By Bloom®, Free entrance, For info: +39 055 712127
  • 09.03.2012 |9.30 pm | Teatro Comunale di Firenze Maggio Musicale Fiorentino, Corso Italia, 16 Firenze, World Bach-Fest – Johann Sebastian Bach – From Facebook To Facebach, WBF totally free, Drinks at Caffè Zimmermann for a fee.
  • 10.03.2012 |9.00 am-11.00 am | Rivoire, Piazza della Signoria, 5 Firenze, Breakfast At Rivoire With Te Dammann And Marmellate Agrimontana, Free event, reservation required, with limited number of people, For info: +39 055 287437,
  • 10.03.2012 |1.00pm-3.00pm | Ino Via dei Georgofili, 3-7r, Firenze Why Not… Also ‘With A Sandwich I Will Offer You A Tea”, Price: sandwich à la carte with a free tea tasting, For info and booking: +39 055 219208 –, 
  • 10.03.2012 |3.00pm – 5.30pm | Cordon Bleu, Via di Mezzo, 55r Firenze : Mum, I Will Cook The Baccala’! Free event, For info: 055 2345468,
  • 10.03.2012 |5.00pm – 7.30pm | Essere, Via dell’Agnolo, 65r Firenze ,The Taste Of The “Right” Chocolate , Free event with reservation, For info and booking: +39055 2658299,
  • 10.03.2012 | 5.00 pm-8.00 pm | Milord fashion House in Florence, Piazza Strozzi, 12-13r Firenze: Soft Pleasures, “Balsamic” Delight! Free event, For info: +39 059 512112
  • 10.03.2012 |5.00pm – 8.00pm | Macelleria Vignoli, Piazza San Pier Maggiore, 1r Firenze, Taste Of Tradition At The Vignoli Butcher, Free Event, For info: +39 055 2480436
  • 10.03.2012 |5.30pm – 10.00pm | Obikà Mozzarella bar, Via dei Tornabuoni Firenze, Panettone Party – Eat “Panettone All The Year Long” With Gastronauta! Free event For info and booking: Obikà +39055 2773526
  • 10.03.2012 | 6.00 pm-9.00 pm | Jk Place, Piazza di Santa Maria Novella, 7 Firenze: The Happy Oil Sensory, Free event, For info: ( also going on additional days)
  • 11.03.2012 |09.00am-4.00pm | Riccardo Barthel, Via dei Serragli, 234r Firenze, Ortobello® Free event, For info: Francesco Barthel 335 360140 ,
  • 11.03.2012 | 5.00 pm-8.00 pm | Boutique Nadine Via dei Benci, 32r Firenze, Hourglass of grains. Taste fast! Slow Down! Free Event, For Info:
  • 11.03.2012 | 6.00 pm-9.00 pm | European School of Economics, Borgo Santi Apostoli, 19 Firenze, The Bottaccio, the Art on the Table, Free Event For info: +39 055 340031 – 821353
  • 11.03.2012 |7.30pm – 10.30pm | 4Nero Concept Store, Via Carlo Marsuppini, 4 Firenze, Fish&Beer Fuori di Gusto, Free event by invitation, reservation required. For info and booking: +39 347 7111516,,
  • 11.03.2012 |8.30pm | Golden View Open Bar, Via de’ Bardi, 58r Firenze, The Pastificio Gentile and its Spaghettone I.G.P. Free event by invitation For info:
  • 11.03.2012 |9.00pm | UB Firenze, Via dei Conti, 4r Firenze, Baladin Rock’n Roll, Free Event, For info:,
  • 12.03.2012 |6.30 pm -11.00pm | Acqua al 2 , Via della Vigna Vecchia, 40r Firenze Tasty Broccoli, Free Event. For info: +39 055 2302696 ,

I honestly can’t believe there are SO MANY free events going on, but make sure to make reservations as I am sure these events book fast. I am pretty excited to check a few out myself this week with a hungry t-man. Of course, this is going nowhere for my summer beach body dreams but what is a girl to do when there are so many free food options in the city of taste.

“Taste is Firenze and Firenze is Taste” 



Georgette Jupe is a 'Tuscan Texan' digital social media marketing maven based in Zug, Switzerland and Florence, Italy. When she's not at her day job as editor at ITALY Magazine, she's creating social strategies for international clients and providing travel, foodie & life tips via her blog 'Girl in Florence'. Hobbies include plenty of reading, hiking, beagle cuddles, the hunt for the 'perfect' flat white and laughs with the girls.

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About Me

About Me

Hi There!

Ciao, I'm a curious American "Tuscan Texan" who has called Florence, Italy home for the past 13 years and now you'll find me between Firenze and Zug, Switzerland. Besides the blog, I am the editor at Italy Magazine and I also work as an established digital social media marketing strategist (5+ years) as well as a freelance writer. You might have seen my articles in Lonely Planet and a feature on my blog in Forbes. This space is my way to share what life is like living and working abroad, as well as provide up-to-date true advice on traveling, eating and living in Europe with tips for weekend trips. I'm married to a wonderful Frenchman and we have a Florentine beagle who rules the household. Keep in touch with our adventures with your favorite glass of franciacorta or espresso!


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